Book An SEO Audit for your website
Stop risking your reputation in the new era of AI search. Hobo provides the expert human oversight required to deliver durable results for your clients, seamlessly under your brand.
A Seamless Extension of Your Team
Hobo provides SEO services to businesses all over the world. It partners with digital, creative, and development agencies to serve as their on-demand SEO expert department. Hobo handles the complex strategy reporting and project management, giving you the confidence to lead your clients through the evolving landscape of AI-driven search.
We operate in one of two ways:
- The Silent Partner (White-Label): We work invisibly in the background. Our expert analysis, AI-powered insights, and strategic reports are delivered to you to present as your own.
- The Strategic Partner: We join your client calls as your agency’s “Head of SEO,” lending our 20+ years of authority to explain complex topics like AI’s impact on search, strengthening your client’s trust in your agency.
This partnership is for agencies that need:
- An expert strategy that prepares their clients for Google’s Search Generative Experience (SGE) and AI-driven results.
- Enterprise-level SEO insights without the six-figure overhead of a senior hire.
- Expert oversight for technically complex site builds and critical migrations in a modern search environment.
Our Engagement Model for Agencies
Our process is built on a sophisticated blend of veteran human expertise and cutting-edge AI.
- The AI-Powered Cyborg Audit: We deploy the proprietary Hobo Marketing Cyborg. This fuses Shaun Anderson’s intuition as an SEO expert with proprietary AI tools, automation, and custom scripts. This hybrid approach allows us to analyse data and uncover opportunities at a scale and depth that is simply impossible for a human, or AI, to achieve alone, as laid down in the book Hobo AI SEO 2025.
- Future-Proof SEO Project Management: We manage the day-to-day execution of a strategy designed not just for today’s algorithms, but for the AI-centric search of tomorrow. We focus on building genuine E-E-A-T (Experience, Expertise, Authoritativeness, Trust) to create a defensible moat around your clients’ organic visibility.
- Performance Reporting That Proves Value: We provide clear, insightful performance reports focused on the metrics that matter. We help you explain the “why” behind the results, empowering you to lead confident, strategic conversations with your clients about their long-term success.
Let’s Grow Your Agency Together.
Your initial call is a confidential, no-obligation discussion with Hobo’s founder, SEO expert Shaun Anderson. We’ll discuss how our unique blend of human expertise and AI-powered analysis can help your agency navigate the future of search.
At Hobo, we protect your client relationships as if they were our own.
Save Hours and £££s on SEO Reporting
Save hours and £££s on client reporting. The Hobo SEO Auditor delivers automated, whitelabel SEO reports from GSC data. Built for busy consultants and agencies.
The automated whitelabel report generator for SEO pros. Hobo SEO Reporting transforms GSC data into actionable client reports, saving you time every week.
Shaun Anderson is an SEO specialist with 25 years of experience.
Writer of the Hobo SEO Blog, a resource that has attracted over 8 million visitors and was ranked the #1 Best UK SEO Blog by Feedspot in July 2025. Shaun was ranked the #1 SEO influencer in Scotland in 2025, has been featured by Search Engine Journal numerous times as a Top SEO Expert to follow.
As the creator of tools like The Hobo SEO Dashboard, the Hobo EEAT Tool and the Premium SEO Checklist, and the author of two ebooks, Strategic SEO 2025 and Strategic AI SEO 2025, his work is rooted in a strict adherence to Google’s guidelines, providing actionable, “white hat” strategies for thousands of businesses ranging from small sites to large enterprises.