Free SEO checklist template in Google Sheets

If you are a website owner or website development manager looking for a free SEO checklist template, look no further.

Hobo’s Free SEO Checklist template is a collection of online spreadsheets to help you manage your SEO project from both a site-wide level and a page-level perspective. There is a Public (free) and Premium (paid) version.

Altogether, the tabs in the Free SEO checklist map out an SEO project in a manner that leaves no critical element overlooked.

The author has audited thousands of websites over 20 years as a practising, professional SEO.

You can access the spreadsheet in Google Sheets, and you go to “File > Make a copy”.

The free SEO checklist contains:

• A technical SEO audit checklist.
• User Experience checklist.
• Website Quality checklist.
• Main Content Quality Checklist.
• Page Level SEO checklist.
• Local SEO checklist.
• Links on your site checklist.
• Keyword research checklist.
• Competitor research checklist.
• Spam checklist.
• Google Webmaster guidelines.
• SEO starter guide.

Subscribers can also download a free Microsoft Excel version of the checklist.

If you ignore Google guidelines, you are demoted in Google search. You do not recover past traffic levels until you address these quality issues on your site. Do not introduce quality issues listed in the checklists to your site.

By completing a multi-point check of a site like this, you can often produce a checklist of items Google is probably demoting you for. This series of checklists take you through the steps you need to do to identify website issues and maximise the performance of your website in Google.

Absolutely killer/comprehensive SEO audit template via Shaun Anderson (@Hobo_Web)

A paid version exists, but the free version is better than 99% out there. Love that it includes both website + content quality!

Probably the most complete you’ll ever see: https://t.co/9J1pwfXk5c pic.twitter.com/mFNsS0STIH

— Cyrus – Zyppy SEO (@CyrusShepard) July 1, 2022

Technical SEO checklist template

Technical SEO is often a great place to start with SEO on a real website. For larger more complex websites, it is the first.

You can access the spreadsheet in Google Sheets.

You can use the free technical SEO audit checklist to check your own website against Google’s technical Webmaster Guidelines.

You can read more about the technical SEO audit checklist.

SEO starter guide checklist

If you are a student of SEO, you can learn SEO using the free SEO starter guide included in the free checklist. You can use this starter guide to confidently SEO your site, no matter how big or small it is.

Read more about the starter guide in this SEO tutorial or you can access the spreadsheet in Google Sheets.

Sitewide on-page SEO checklist

Every page on your website and every element on each page needs optimised lightly to maximise the potential of your website content. You can use this fee on-page SEO checklist to check your own web pages that meet Google guidelines.

You can access the spreadsheet in Google Sheets.

Website quality rater checklist

Website quality as Google defines it in the Search Quality Evaluator Guidelines is a critical element of successful SEO.

You can use this free website quality checklist to rate your website exactly the same as a Google Quality Rater does.

You can access the spreadsheet in Google Sheets.

Content quality checklist

Website content quality is yet another critical area of SEO.

You can use the free content quality checklist to check your website meets Google’s quality standards for the content you publish on your website.

You can access the spreadsheet in Google Sheets.

Keyword research for beginners checklist

Review the performance of your website in search using Google Search Console, Google Analytics, and other third-party tools using this free keyword research checklist.

You can access the spreadsheet in Google Sheets.

Task manager system

Who’s doing what? SEO often fails because of poor communication. This free tool combines your SEO checklist and web developer task list into one system to help get the work done. See the “Your SEO Tasks” tab for your initial SEO tasks.

You can make your own fully-functional copy of the Hobo SEO Checklist & Task Manager. It’s a free Google sheet you own to manage your SEO, with no ongoing costs. This system is a beta function.

Here is the tweet that launched the free SEO checklist launch on Twitter:

I’ve audited thousands of websites over 20 years as a professional SEO. Here is what you need to know about SEO in 2022 and a free tool to help you manage your projects or learn about SEO: https://t.co/WwZgEa8yBd A thread (1/10) pic.twitter.com/Abh5m3TOi4

— Shaun Anderson (@Hobo_Web) July 1, 2022

Hobo Premium SEO checklist

A premium version of the free Google spreadsheet is available. The premium version of this sheet unlocks all included spreadsheets and checklists and is updated frequently. You can review the 1500+ point premium version of the spreadsheet here.

As a subscriber to Hobo Premium SEO, you receive continual and frequent updates of the premium version of this sheet and limited support with your SEO project via email.

You can also check out Hobo SF for Google Sheets if you manage SEO audits using Screaming Frog.