Hobo Robot is an automated robot at the heart of a suite of tools in Google Docs designed to streamline various aspects of digital marketing and SEO for businesses.
It integrates functions like:
- WordPress content management.
- Email newsletter automation.
- social media scheduling.
- SEO reporting.
- advanced analytics
- and customizable dashboards, all within Google Sheets and Docs.
Automating repetitive tasks and providing comprehensive data insights, Hobo Robot saves time, reduces errors, and increases productivity.
It is ideal for SEOs, content managers, digital marketers, and businesses of all sizes looking to optimize workflows and focus on strategic growth while minimizing manual work. for a few seconds
Hobo Robot is an all-in-one marketing automation platform designed to streamline digital marketing tasks across content management, email newsletters, social media, SEO reporting, and analytics—all integrated within Google Sheets and Google Docs.
It’s perfect for busy SEOs, content managers, digital marketers, and small business owners who need to automate workflows, reduce errors, and gain real-time insights to drive strategic decision-making.
It’s your Content Manager
Hobo Robot automates WordPress content management directly from Google Docs and Sheets. It imports, cleans, optimizes, and publishes your content—handling tasks such as image minification, link optimization, and alt tag generation.
This capability makes editing and managing your WordPress site quick and easy, letting you work entirely within Google’s environment.
Import into Google Docs and edit, share and publish to your site.
Hobo Robot revolutionizes your content management by automating the entire WordPress publishing process directly from Google Docs. By handling everything from content import and optimization to secure, batch-published updates, it saves you countless hours and significant costs.
Focus on strategy and creative work while Hobo Robot ensures your site is always optimized, compliant, and performing at its best.
It’s your website performance reporter
Hobo Robot’s SEO Dashboard for Google Sheets streamlines the crawl data process by integrating with Screaming Frog exports.
It automatically retrieves, processes, and organizes crawl files from Google Drive, ensuring that critical data—such as crawl overviews, internal HTML files, and error logs—are readily available for comprehensive SEO analysis. This automated process minimizes manual file handling, accelerates data analysis, and delivers up-to-date SEO insights.
By automating the crawl data process, Hobo Robot dramatically reduces the time, effort, and potential errors associated with manual file management.
This streamlined approach ensures you have the most current data at your fingertips while freeing you to concentrate on high-level SEO strategy and analysis.
Experience unparalleled efficiency and cost savings as your crawl data is automatically organized and transformed into actionable insights.
It’s your SEO
Hobo Robot’s Premium SEO Checklist is a comprehensive, Google Sheets–based guide that consolidates all best practices and essential steps needed to optimize your website for search engines.
This is the brain for Hobo Robots SEO reports.
It covers every critical aspect of SEO—from technical audits and content quality reviews to meta tag optimization and link analysis—ensuring your site adheres to the latest guidelines.
Hobo Robot’s Premium SEO Checklist empowers you to conduct thorough, efficient SEO audits—saving time and money while ensuring your website remains fully optimized. With its clear, actionable steps, you can confidently tackle complex SEO challenges, keeping your site in perfect alignment with current best practices and ready to outperform the competition.
It’s your SEO auditor
This comprehensive Google Apps Script solution automates and manages a full SEO auditing and reporting workflow within Google Sheets.
It integrates functions such as security and document duplication prevention, custom menu and UI setup, client data management, report generation and publishing, crawl data import and processing, live data extraction and metrics calculation, scheduling and trigger management, logging and notifications, and utility functions to keep your spreadsheet organized.
Additionally, Hobo Robot automates the entire SEO reporting process by integrating with Google Search Console. It continuously monitors and analyzes website data—capturing traffic trends, keyword performance, and ranking changes.
Features such as the Domain Traffic Trend Report and Winners & Losers Report streamline SEO reporting without third-party tools.
By automating the collection and analysis of Search Console data, Hobo Robot saves you immense time, effort, and money. Its seamless integration within Google Sheets eliminates tedious manual reporting, reduces errors, and provides clear, actionable insights for optimizing your website’s SEO.
Experience a dramatic boost in productivity and resource efficiency, allowing you to focus on strategic growth and performance improvements.
It’s your Analytics Consultant
Hobo Robot’s Analytics Module delivers powerful, real-time insights by integrating data from multiple sources directly into Google Sheets.
This module collects, processes, and visualizes key performance metrics—from website traffic and conversion rates to user behavior and engagement levels—empowering you to make data-driven decisions.
Hobo Robot’s Analytics Module transforms raw data from Google Analytics into actionable insights, enabling you to monitor your digital performance effortlessly.
By automating data collection and visualization, it saves you time and reduces errors, so you can focus on strategic improvements.
Experience comprehensive, real-time analytics that drive smarter decision-making and enhance overall business performance—all within one unified Hobo Robot system.
It’s your Social Media account manager
Hobo Robot streamlines your social media workflow by slashing the time and effort required for content management.
Automating every step—from curating and scheduling content to seamless posting—it minimizes manual intervention and error, freeing you to focus on growth and strategy.
Hobo Robot revolutionizes your social media workflow by automating every step—from content curation to scheduled posting.
This minimizes manual intervention and error, freeing you to focus on growth and strategy. Experience significant savings in resources and enhanced operational efficiency as Hobo Robot ensures optimal posting without constant oversight.
It’s your email subscriber and newsletter manager
Hobo Robot automates your email newsletter workflow directly from Google Sheets.
It organizes, schedules, and manages your newsletter campaigns, ensuring that your messages are sent out at the optimal time without manual intervention.
This capability eliminates the hassle of juggling multiple tasks, letting you maintain consistent communication with your audience effortlessly.
Hobo Robot dramatically reduces the time, effort, and cost associated with managing email newsletters. By automating every stage—from content buffering to scheduled dispatch—it lets you focus on crafting engaging content and strategy while ensuring your messages are delivered efficiently.
Experience streamlined communication and enhanced productivity, saving valuable resources for your business.
Bespoke Dashboards in Google Docs and Google Sheets
Hobo Robot’s bespoke dashboards in Google Sheets offer a tailored interface that consolidates data from sources you designate.
This dashboard enables users to monitor real-time metrics, manage reports, and quickly access key functionalities—all from a single, intuitive interface.
Hobo Robot’s Bespoke Dashboard centralises your key metrics and functionalities into one intuitive interface. By offering a tailored, real-time view of your data, it empowers you to make faster, more informed decisions, ultimately driving greater efficiency and business performance.
It takes about 4 weeks to complete the most complicated of automation (and is costed separately).
Frequently Asked Questions (FAQ)
General & Security
- What is Hobo Robot?
Hobo Robot is an integrated system that automates WordPress content management, email newsletter management, social media posting, SEO reporting and auditing, and analytics—all within Google Sheets and Google Docs. - How secure are the processes?
All operations use secure authentication methods (e.g., JWT for WordPress), execute within Google’s ecosystem, and include detailed logging and email alerts to ensure data integrity and transparency. - How are errors and issues communicated?
Detailed logs, toast notifications, and email alerts notify you of any errors or critical issues during operations. - How does Hobo Robot ensure data is always up-to-date?
Data is refreshed in real-time or at scheduled intervals, with automation continuously processing the latest information from integrated sources. - Does Hobo Robot handle high volumes of data and large subscriber lists?
Yes, it is designed to efficiently manage large datasets, extensive crawl files, and high-frequency email campaigns within Google’s runtime limits.
WordPress Content Management
- How does Hobo Robot streamline WordPress content management?
It imports posts into Google Docs, cleans and optimizes the content, and publishes updates to WordPress using secure JWT authentication. - What kind of content does it process?
It handles text, images, iframes, code blocks, blockquotes, and span tags, using a smart placeholder system during editing. - Is batch processing supported?
Yes, posts are processed in batches to stay within execution time limits, with progress saved and resumed as needed.
Email Newsletter Management
- How does Hobo Robot manage email newsletters?
It organizes subscriber data, buffers content, and schedules newsletters for dispatch, automating the entire workflow in Google Sheets. - Does it support scheduling based on time/date constraints?
Yes, it uses time-based logic to ensure emails are sent at optimal times and avoid off-peak periods or designated holidays.
Social Media Workflow
- How does Hobo Robot optimize social media workflows?
It curates approved content from a Vault, schedules posts with precise time constraints, and automates posting to platforms like Bluesky. - Can it handle multimedia content?
Yes, it supports posting rich media including images and links, fetching images from specified URLs and formatting posts appropriately.
SEO Dashboard & Crawl Data
- What is the crawl functionality in the SEO Dashboard?
It automates retrieval and processing of Screaming Frog crawl files, organizing them in Google Drive and converting them into actionable SEO data. - Which crawl files are supported?
It supports essential reports such as Crawl Overview and Internal HTML files, along with other exports that highlight SEO issues. - How does caching factor into crawl data processing?
Caching minimizes API calls and speeds up data retrieval, ensuring cost-effective and efficient processing. - Is the crawl process customizable?
Yes, settings and parameters can be adjusted within the dashboard to tailor data import, processing, and display.
Premium SEO Checklist
- How is the SEO Checklist structured?
It is organized into sections covering technical audits, content reviews, link optimization, and more, offering a systematic approach to SEO. - Can the checklist be customized?
Yes, while it provides a comprehensive baseline, items can be modified, added, or removed to fit your specific needs. - Does it require additional tools?
No, the checklist works entirely within Google Sheets.
SEO Reporting & Automation
- How does Hobo Robot manage SEO reporting?
It automates client data management, report generation, crawl data processing, live SEO metric extraction, and scheduling—all within a Google Apps Script solution. - How does it work within Google’s free API limits?
It efficiently processes large volumes of Search Console data without exceeding free API quotas, suitable for personal Gmail accounts and small businesses. - Can reports be customized?
Yes, reporting features are customizable to meet specific SEO analysis needs.
Analytics Module & Customised Dashboard
- How does the Analytics Module work?
It integrates data from Google Analytics, social media, and other sources to display key performance metrics in real time via customizable dashboards and charts. - What is the Customised Dashboard?
It is a centralized, tailored interface that consolidates data from all Hobo Robot capabilities, allowing for real-time monitoring and easy access to essential functions. - Can the dashboard layout be customized?
Absolutely, widgets, charts, and data displays can be tailored to align with your specific business requirements. - Is the dashboard accessible on multiple devices?
Yes, it is designed to be responsive and accessible on desktops, tablets, and smartphones.
LIMITED Hobo Robot is 50% off RRP and is only £999 for LIFETIME ACCESS for early birds
The first installations of Hobo Robot will happen this coming Monday, with an hour’s consultation on how to use it.
With a lifetime access membership, I’ll be on hand to ensure it’s up and running for you into the future.
Out of the box, it currently can run every operation on this page at no other future charge to you.
NOTE: The full Hobo Robot operates on WordPress sites, but can be configured with 2 weeks to work on most other websites.
Hobo will soon be available for the top platforms including for updating blog posts on Shopify, Magento, Drupal, Joomla, Umbraco, and Ghost. Each of these systems offers robust REST API capabilities, enabling seamless publishing and content management directly from Google Docs.
Stay tuned for an integrated solution that makes content creation and synchronization effortless across these leading platforms.
Already got Dashboard or Premium Checklist? You can get another discount on the price. Contact me.
