Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.
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The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.
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Key notes on optimizing for voice search: Conversation, content and context
Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.
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Voice search and SEO: Why B2B marketers need to pay attention now
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!
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Voice search becomes voice action: A key talking point at SMX London
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.
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How to optimize for voice search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.
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Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
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Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.
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How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.
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How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
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What the heck is machine learning, and why should I care?
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.
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Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
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SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
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An experiment in trying to predict Google rankings
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.
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Why retailers shouldn’t overreact to the voice search revolution
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.
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What marketers need to know about Google assistant and Google Home
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.
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With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo
Users can search for flight, hotel and rental car information — but not yet book.
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Son of Siri: Viv aims to go way beyond today’s digital assistants
Viv hopes to effectively supersede Google as “an intelligent interface to everything.”
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Is your brand prepared for voice search? 3 steps to get the conversation started
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
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The rise of personal assistants and the death of the search box
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box.
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