YouTube sees 90% lift in searches for football highlight videos during the last year

According to YouTube, sports fans are watching more sports-related videos than ever.

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3 SEO tasks to start 2018 off with a bang

Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas.

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YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.

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Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.

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7 e-commerce SEO trends we’re seeing in 2016

For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.

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The 2 Types Of Rich Media Your SEO Plan Can’t Ignore

No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can’t ignore images and video either.

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Optimizing Your Digital Assets To Boost Rankings & Branding

Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a…

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