The Future of The Web; Websites as Data Sources
Increasingly websites are not primarily for human consumption. As user behaviour switches to screen-less interfaces, websites need to become machine-readable data sources so that your content can be used and re-purposed by the platforms that drive voice search and contextual triggers.
Post from Barry Adams
The ABC of Google Quick Answers
The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.
Brand slackers: organic search is not always about non-branded keywords
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is much more qualified.
Are search engines ‘semantic’?
It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search?
Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google
Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds….
Please visit Search Engine Land for the full article.
Google’s Road to Total Web Domination
With every new service it launches, Google increases its stranglehold on the entire world wide web to become the definitive end destination online.
Post from Barry Adams on State of Digital
Google’s Road to Total Web Domination
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way…
Please visit Search Engine Land for the full article.
Yahoo Testing A Knowledge Graph Lookalike In Search Results
One of Yahoo’s latest search results tests should look awfully familiar. The website All Google Testing discovered a test that turns the right column of Yahoo’s search results page into a dead ringer for Google’s Knowledge Graph. The post even offers some instructions on how to…
Please visit Search Engine Land for the full article.
How To Tell Search Engines What “Entities” Are On Your Web Pages
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at…
Please visit Search Engine Land for the full article.
The Knowledge Graph: Should Your Content & Business Strategy Change?
Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy — or even your entire revenue model? For many publishers, it’s time to take stock of how to work with the…
Please visit Search Engine Land for the full article.
Restaurant Menus in Google Search Results – What Does It Mean For Your Business?
Google recently announced that users can browse restaurant menus in Google search. What does this mean for restaurants and their websites in the future?
Post from Laura Phillips on State of Digital
Restaurant Menus in Google Search Results – What Does It Mean For Your Business?
Google Adds A Knowledge Graph Popup To Search Results, But Is It Good For Site Owners?
Google has announced the formal rollout of a test that some searchers have been seeing for a few days now — a test that associates a Knowledge Graph popup with certain web pages in desktop search results. The popup adds more information about certain search results, which sounds like it…
Please visit Search Engine Land for the full article.
Best of 2013: No 13 – Search in the Knowledge Graph era #bestof2013stod
Knowledge Graph seems fairly new and ‘not SEO-able’ but Gianluca Fiorelli shows that there is a lot you can do.
Post from Gianluca Fiorelli on State of Digital
Best of 2013: No 13 – Search in the Knowledge Graph era #bestof2013stod
4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy
It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It’s a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of…
Please visit Search Engine Land for the full article.
The Brave New World of SEO: Beyond Websites
We hear it regularly – the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let’s face it: the only constant in search is…
Please visit Search Engine Land for the full article.
Google Landscaping – Making sure you Own Your Brand
Google Hummingbird is a new direction for Google, the Knowledge Graph plays a big role but can also backfire. Like Wikipedia showed.
Post from Peter Young on State of Digital
Google Landscaping – Making sure you Own Your Brand
Google Adds TV Listings, But The Results Aren’t Ready For Prime Time
Hurray. Google Search has gained TV listings, the company announced today. What’s not to like? Perhaps that they don’t work as well as they could and are disappointing compared to what Google’s TV listings are like within Google TV. You remember Google TV, right? Google shared the…
Please visit Search Engine Land for the full article.
Future SEO: String Entity Optimization
Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this will be obsolete. Search engines of the future will provide users with answers to their queries by internally verifying validated data that link to…
Please visit Search Engine Land for the full article.
Used To Searching For Content? Now, Content Searches For You
When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and…
Please visit Search Engine Land for the full article.
Google Scientist: We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC”
Will the day come that Google can successfully respond when you tell it something like, “Book me a trip to Washington, DC” — walking you through all the queries and answers needed to complete such a complex request? Will the day come when we’re using devices that only offer…
Please visit Search Engine Land for the full article.