Different ways voice search is affecting your brand
More people searching for information on the web using voice-commands is a paradigm shift being observed. Four crucial ways voice search impacts your brand.
The post Different ways voice search is affecting your brand appeared first on Search Engine Watch.
Optimizing for voice search in 2019: Q&A with Amine Bentahar
Amine Bentahar discusses his upcoming session, “Optimizing for position 0: Everything you need to know about voice search,” at the Search Summit 2019.
The post Optimizing for voice search in 2019: Q&A with Amine Bentahar appeared first on Search Engine Watch.
Why we need to think of entities and the future of SEO
Greg Gifford, VP of Search at Wikimotive, speaks at the Brighton SEO conference about entities and the future of SEO. Tips for a future-proof SEO strategy.
The post Why we need to think of entities and the future of SEO appeared first on Search Engine Watch.
Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.
The post Who’s poised to win the brewing v-commerce wars? appeared first on Search Engine Watch.
Can your Content become a Vocal Answer?
Voice search is still in a very early stage and when SEOs talk about it they mostly refer to becoming “vocal answers” to very specific questions. Is there a type of content format that can be particularly suitable to become a response?
Post from Marco Megali
On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more
Google Analytics is great, but here’s look at newer, less-discussed tools that can be used for on-site analytics, including Finteza, HotJar, and Text Optimizer.
The post On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more appeared first on Search Engine Watch.
Study: How ready are businesses for voice search?
A new analysis of 73,000 business listings found that 96% of all business locations fail to list their business information correctly.
The post Study: How ready are businesses for voice search? appeared first on Search Engine Watch.
Five ways SEOs can utilize data with insights, automation, and personalization
2018 has been transformative for the SEO industry, it’s expected to top $80 billion in spending by 2020. AI creates new engagement possibilities.
The post Five ways SEOs can utilize data with insights, automation, and personalization appeared first on Search Engine Watch.
How Google Home Hub Can Help Retailers Increase Sales
Intelligent home assistants are a fast-growing technology that makes voice search a new channel for all brands to focus on. Therese Palmere shows how retailers can optimise for voice search and grow their revenue.
Post from Therese Palmere
What can we learn from voice search in 2018?
A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry.
The post What can we learn from voice search in 2018? appeared first on Search Engine Watch.
What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to do today to prepare.
The post What will the SERP of tomorrow look like? Four changes to prepare for today appeared first on Search Engine Watch.
Voice search optimization guide: Six steps for 2019
71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization.
The post Voice search optimization guide: Six steps for 2019 appeared first on Search Engine Watch.
How to optimize your local business for voice search
Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.
The post How to optimize your local business for voice search appeared first on Search Engine Watch.
Voice search and local SEO: How to get started?
There were more than a billion voice searches a month, as of January 2018. 40% of those mobile searches had local intent.
The post Voice search and local SEO: How to get started? appeared first on Search Engine Watch.
Transformation of Search Summit roundup
Featured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of speakers and sessions.
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet the new challenges it brings.
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data.
Hey Siri, how do I responsibly invest in voice-activated technology at work?
Voice-activated technology is here and more accessible than ever before. Globant released a new report with data around the rise of voice, and how businesses can strategize for it.
The evolution of search: succeeding in today’s digital ecosystem – part 2
This is the second part of our series about the future of search, considering further the outputs of the fundamental changes to search – and what this means for SEO, as a channel in the future.