The business value of SEO in 2021: From revenue generation to reputation and retention
As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu discusses highlights seven ways SEO is valuable.
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B2B lead generation using Instagram Stories: Six tips with examples
Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.
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Your ultimate guide to lead generation using paid media
What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but then they just want to check other options before making a purchasing decision… and never return. If only you had a […]
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B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.
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Agency lead generation: How to create white papers that convert
How do you create white papers that actually convert? We share a five-step guide to design papers that will generate leads for your agency.
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Tips and tools to combine content marketing and PPC
Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online business. Find out how.
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How to get more leads on Instagram: 10 Highly effective tactics
Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time.
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Top five SEO tools to generate more leads in 2020
Both lead generation and CRO forms an integral part of a comprehensive SEO strategy. Make the most with SEO tools to generate quality leads in 2020.
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SEO case study: How Venngage turned search into their primary lead source
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how they did it.
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3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead generation for ecommerce businesses.
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Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here’s how you can ramp up your multi-channel strategy in 2018 to meet that demand.
Killer demand gen strategy, Part 3: Facebook advertising
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.
How to effectively combine online and offline lead generation
In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward. Here are some clever ideas and tools you can use to combine the two.
Five powerful lead generation and sales prospecting tools for small businesses
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
10 best tools for generating super-hot leads
What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.?
Peer content: when marketing meets care
Marketing and customer care intersect at peer content, which results in more interaction on social, something too many marketers treat and measure like TV.
How to Win at Email Lead Generation On Any Budget
The once forgotten digital medium of Email, has been making a huge resurgence in recent times. Find out 5 top methods to help acquire new leads today!
Post from Ned Poulter on State of Digital
How to Win at Email Lead Generation On Any Budget
Social Signals Are So Last Week – Use Infographics to Drive Real Leads
There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who are disconnected from the social world. When it comes to infographics, you may find yourself scratching…