Category: site usability

B2B Search Marketing carousel issues Channel: SEO Content content importance homepage carousels Search Engine Land SEO: Flash SEO: General site usability Uncategorized Usability user personas

Homepage Sliders: Bad For SEO, Bad For Usability

Harrison Jones

One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability. In fact, at the recent Conversion Conference in Chicago, about 25% of the…

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analytics B2B Search Marketing Channel: SEO context audit context auditing Conversions heat maps in-page analytics navigational labeling non-descriptive labeling poor labeling practices Search Engine Land site labeling site usability Uncategorized user experience

Non-Descriptive Labeling Can Hurt Your SEO & Site Usability

Harrison Jones

Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The…

Please visit Search Engine Land for the full article.