How video impacts mobile web performance and UX, part 1: data and download speed
Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video should come with a health warning. Why does mobile video impact page performance, and what can be done about it?
6 tips for creating content to capture short attention spans
As the average human attention span has dropped to just 8 seconds, how can you make content that captures your audience’s attention before it’s gone?
7 quick ways to use content marketing to boost search ranking
When done well, content marketing can contribute to boosting a site’s position in search rankings. And although this may not seem like the most obvious benefit to a successful content marketing strategy, it’s an effect that no business can ignore.
Cookies To Humans: Implications Of Identity Systems On Incentives!
A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost […]
Cookies To Humans: Implications Of Identity Systems On Incentives! is a post from: Occam’s Razor by Avinash Kaushik
Building your SEO strategy in 2017: what’s most important?
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well
How to minimise the interaction cost of your web forms
Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers.
Are you asking for too much information on web forms?
Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions.
How to make longer web forms easier for users
Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information.
Why the online user experience should be a priority for all businesses
As businesses begin to take UX more seriously, what can we learn from the shortcomings of some of the UK’s top travel websites? James Crawford takes us through the results.
Post from James Crawford
How to test a website before you launch: a 28 point checklist
Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks and works exactly as it should on launch day.
Understanding how users, not algorithms, search online will help your SEO
Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts.
How UX designers and SEOs can work together
There’s been an awkward separation between UX and SEO in previous years, and it’s always difficult to move past an ‘us and them’ mentality. But if your business is going to be on track for success, then both need to be working in harmony.
Five simple user experience tweaks for better conversion
Sometimes the functionality and user experience (UX) on a website can make or break a business.
Suck Less | A Plea For User-Centric Design: Powered By You!
Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect from any role, they also make a handful of important mistakes. I’ve written about the biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending […]
Suck Less | A Plea For User-Centric Design: Powered By You! is a post from: Occam’s Razor by Avinash Kaushik
Suck Less | A Plea For User-Centric Design: Powered By You!
Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect from any role, they also make a handful of important mistakes. I’ve written about the biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending […]
Suck Less | A Plea For User-Centric Design: Powered By You! is a post from: Occam’s Razor by Avinash Kaushik
73% of marketers believe UX in digital advertising needs to be improved
Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory.
How to optimise your m-commerce site for search
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.
Why user testing is the most important part of mobile development
The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or – if it is a total flop – go back to the drawing board.
The Joy of Micro UX: 18 delightful examples
What is micro-UX? Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by … read more
20 excellent examples of on-site search
In this post, I’ll show a range of examples of site search from various sites, inspired by this week’s #ecomchat discussion on … read more