Keyword infringement: Edible Arrangements files $209M trademark suit against Google
While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface.
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Initial Interest Confusion rears its ugly head once more in trademark infringement case
Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!
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Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google
Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns.
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Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.
The post Brand bidding & PPC optimization: enforcement options (Part 6 o…
Why You Don’t See “World Cup” Ads On Google
Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was…
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Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords
Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it “evil” to sell AdWords to websites that are filled with copyright infringing photos? These…
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Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement
The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday. The court ruled in favor of flower delivery network Interflora, concluding that retailer Marks & Spencer breached trademark infringement laws by bidding on the…
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