Travelocity-Expedia Deal Gives Travel Search Its Yahoo-Bing Moment
Travelocity, one of the web’s longstanding travel search engines and online travel agencies, is getting out of the travel search business. The company announced a “strategic marketing agreement” yesterday with longtime competitor Expedia, which calls for Expedia to begin powering…
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Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)
On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to…
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