Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
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Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
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Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
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Google announces AMP speed and viewability enhancements for ads
Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
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Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
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DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers
Today Doubleclick Search launched three new reporting and optimization tools for for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar…
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Reach & Frequency: The Forgotten Dimension Of GDN On AdWords
The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach: The number of…
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The Impact Of Google Display Network Magazine Ads
In May, Google officially launched a new format for text ads on the Google Display Network (GDN) called magazine ads. Have you taken the chance yet to analyse what has happened to your text ads traffic since? Here’s what they look like: I’ve looked into a few accounts to spot what key…
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7 Common Pitfalls Of Google Display Network Campaign Management
The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don’t stay on the ball. 1. Unnecessary Pausing Of Keywords You…
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Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization
Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social …
DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management
Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel…
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Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite
In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new…
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DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords
Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings….
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DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta
The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced campaign in five steps: Identify campaigns…
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