Rich snippets for product listings with Schema.org
You see them in search results a lot: product listings with added metadata, like price, availability, reviews and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been […]
Grow your business with ratings and reviews
Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean […]
Yoast SEO 3.5
We’ve just pushed out a new release of Yoast SEO, our flagship plugin. The new version, 3.5, mostly has a metric ton of small bugfixes. In this post, we’ll discuss the most notable changes, but you should mostly be aware that this is what we would call a bugfix release. XML Sitemap changes We’ve decided to […]
How to add Schema.org markup to your email marketing
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.
The complete beginner’s guide to Schema.org markup
Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is … read more
How to speak ‘Search Engine’
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
How to optimize your restaurant website
If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already but have decided to focus a bit more on specific types of websites in a number of posts to come. This one will be about what […]
Understanding Question/Query Answering In Search & How It Relates To Your Website
As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content.
The post Understanding Question/Query Answering In Search & How It…
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Holiday Search Planning For Local Businesses In 5 Easy Steps
How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success.
The post Holiday Search Planning For Local Businesses In 5 Easy Steps appeared first on Search Engine …
The 2 Types Of Rich Media Your SEO Plan Can’t Ignore
No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can’t ignore images and video either.
The post The 2 Types Of Rich Media Your SEO Plan Can’t Ignore appeared first on Search Engine Land.
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Demystifying The Knowledge Graph
Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search visibility.
The post Demystifying The Knowledge Graph appeared first on Search Engine Land.
Please visit Search…
The Future Of Content & SEO: How To Stay On Top
Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together…
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Use These Tools To See What Entities Are On A Web Page
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that …
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way…
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Hummingbird & Entity Search – #SMXSydney
A roundup of talks at SMX Sydnay 2014 relating to the impact of the Hummingbird algorithm on your SEO strategy, both desktop and mobile.
Post from Annabel Hodges on State of Digital
Hummingbird & Entity Search – #SMXSydney
Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First
Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth…
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Bing: Adding Markup & Schema Is “Worth” It For Search Engines
Duane Forrester from Bing posted a new article on the Bing Search Blog named Mark It Up. In the article, Duane explained the upmost importance of marking up your content with schema and meta data. Duane said “it’s worth completing this work to help the engines understand your content…
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Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens…
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Got SEO Basics? 5 Tips To Boost Your Organic CTR
There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page…
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Schema For User Actions Now Available
Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema Actions are a way to communicate via markup on your web page the actions they enable and how these actions c…