Hummingbird In The Trenches: A Canary In The Coal Mine
I’ve been gathering and analyzing reports and in-the-trenches data from in-house marketers about Google’s Hummingbird, and I believe what I am seeing is on par with finding a dead canary in a coal mine. Pardon the morbid analogy, but the writing is on the wall, folks, and it has been…
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Logo Optimization: A Local SEO Stealth Tactic
When local businesses look to beef up their SEO game, they’re often looking for some clever technical trick. But, one of the simplest and most elegant local SEO tactics is to optimize the site’s logo. Since many businesses are unaware of it, employing it will amount to a…
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Google’s Hunger For Structured Markup
Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data Highlighter for event data, a tool which allows webmasters to indicate structured data for events without having to actually mark up the site’s HTML code. It has the…
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