How to manage online reviews across the web and social media
Online reviews have never been as important as they are today. Managing online reviews is crucial for any business to safeguard their brand.
Post from David White
How to make online reviews one of your most powerful SEO weapons
The importance of online reviews is undeniable. Let’s talk about a few big ones in making online reviews one of the strongest weapons in your SEO arsenal.
The post How to make online reviews one of your most powerful SEO weapons appeared first on Search Engine Watch.
How to optimize your Google My Business listing
A Google My Business profile is an essential tool for local SEO and helps to cement the online presence outside of a website. Here we give you an update on how to optimize your listing.
Three ways to maximize the SEO impact of user-generated content
If properly adapted, user-generated content could be a real benefit to your website. We discuss three ways how you can maximize the SEO impact.
Improve Social Proof By Generating More Reviews
We know that social proof is increasingly important in the world of ecommerce. How can we leverage it in product reviews in order to boost sales? Find out more from Guy Levine.
Post from Guy Levine
Thoughts on the Recent Rollout of Aggregate Reviews, Snippets & Critic Reviews in Google SERPS
Since early August with the roll out of Critic Reviews and Top 10 Lists and with the recent rollout of Reviews from the web and a significant review snippet display upgrade, Google has been on a rich snippet tear. Here are some my thoughts, big and small, about these changes. Do you see these changes … Continue reading Thoughts on the Recent Rollout of Aggregate Reviews, Snippets & Critic Reviews in Google SERPS →
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Google Updates Mobile Rich Snippet Display with Pricing Information
In addition to the release of Reviews from the web and new review rich snippet guidelines (again), Google has simultaneously updated the display of mobile organic review rich snippets with more space and additional pricing details. H/T to Aaron Weiche, the CMO at GetFivestars.
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Yelp Review Summaries Back in the Google Knowledge Panel
I am not sure whether this message has been approved by Jeremy Stoppleman but at least for now, with the new reviews from the web announced yesterday summaries now showing in the Knowledge Panel, Yelp is back. For those of you that don’t go back to the “early” days of Google Local, it would seem … Continue reading Yelp Review Summaries Back in the Google Knowledge Panel →
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How a customer reviews strategy can impact SEO #BrightonSEO
Chris Bullick explains at Brighton SEO why every brand needs to have a review strategy and what this means for SEO.
Updated Google Schema Review Guidelines for Local Businesses
Review rich snippets are a powerful local markup type but they have been open to abuse and misuse. Google with release of their critic review snippet extension has also significantly updated their rules for Local Business‘s use of review rich snippets on their website. IN typical Google fashion, the new rules while adding additional use … Continue reading Updated Google Schema Review Guidelines for Local Businesses →
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Are you paying enough attention to reviews in your local SEO?
Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – by businesses or the SEO community.
Shame on Elizabeth Warren (and Yelp)
Google is a monopoly in local search. Whether they leverage their monopoly power and intentionally disadvantage smaller competitors is probable. But that disadvantaging is what would need to be proved to make the case for any antitrust remedy to be proposed. But when I hear Elizabeth Warren say in a speech that in 2012 the FTC … Continue reading Shame on Elizabeth Warren (and Yelp) →
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Making a Business More Complaint Receptive
I have just published the last (at least for now) article on complaints: 13 Ideas to Make Your Business More Complaint Friendly. In the article I came up with a number of ways to set your business up for success from both an operational point of view as well as a process one. But I … Continue reading Making a Business More Complaint Receptive →
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8 Steps for Dealing with Customer Complaints
I have just added another post in the Complaint Series at GetFiveStars: 8 Steps for Dealing with Customer Complaints. I put together a concise guide to help you create a plan for complaint resolution. And that is something I really think you should do, put together your own plan. When the s%^t hits the fan, it will … Continue reading 8 Steps for Dealing with Customer Complaints →
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Complaints and How They Can Go Ballistic
Ozzie’s Premium Frozen Yogurt and Gelato is an ice cream shop in Santa Maria, CA that has recently changed hands. And also recently managed to attract both bad reviews and press around the issue. The press handled their situation with equanimity but the reviewer, feeling scorned, did not. Who knows the actual facts (like why … Continue reading Complaints and How They Can Go Ballistic →
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Google manual action penalties were due to links for freebies
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. … read more
Screaming Frog Log File Analyser – The New Must-Have SEO Tool
Log file analysis has been making a comeback in recent years in technical SEO, as more and more SEOs realise the power of delving in to a website’s server log files. This excellent guide to log file analysis from BuiltVisible is a great place to learn more about it. Personally I have to admit I […]
Post from Barry Adams
Google asks bloggers to nofollow links for free gifts: expert view
Google’s advice is for bloggers to nofollow any links that they add to products they’ve received as ‘these links didn’t come about organically’. It may sound simple enough, but it raises a number of issues.
Do Popups Work for Increasing List Sign-ups? (and an OptinMonster Review)
No matter how much people might say they hate pop-ups, they work when it comes to increasing subscribers to your newsletter. Period. Back in 2011, I began testing the use of pop-ups on various sites I owned. Everyone I knew claimed they found them anno…
Do Popups Work for Increasing List Sign-ups? (and an OptinMonster Review)
No matter how much people might say they hate pop-ups, they work when it comes to increasing subscribers to your newsletter. Period. Back in 2011, I began testing the use of pop-ups on various sites I owned. Everyone I knew claimed they found them anno…