Why entities may power the future of location-based data
Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman — doing so helps Google track customers and strengthen your findability.
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Moz Local Review 2017 – Does It Work?
Last year, Local SEO Guide paid Moz Local about $17,000. Our primary goal was to use it as a one-stop shop to push some of our clients’ info to the main data listings aggregators. While the service worked for our needs, it was not without its share of hiccups. Our contract is up for renewal […]
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Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to go.
The post Facebook Local is the social network’s stab at Yelp, Foursquare appeared first on Search Engine Land.
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Five places your business should source online reviews other than Google & Yelp
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.
Google Redesigns Maps, Adds OpenTable Reservations, Uber Estimates
Google continues to evolve its Maps for mobile. It has gone well beyond the rudimentary local search and navigation product it once was and become an increasingly sophisticated local discovery tool with and array of content types and improved functionality. Now Google has made Maps more…
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Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch
Whether it’s all part of the master plan or more opportunistic, Foursquare is undertaking a “multimillion-dollar effort” to brand and differentiate itself from Yelp and other local search apps. The campaign will appear in out-of-home locations in New York and Chicago as well as…
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New Foursquare App Bets The Company On Personalization
After months of anticipation the new Foursquare app has finally arrived. It will be available this morning from the three major app stores. The new app is built around two principal concepts: Tips and Tastes. It attempts to create a better “local search” experience using data (in the…
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Foursquare “Experts” Reintroduces Gamification Into New App
In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently….
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Foursquare Sneak Previews New “Personalized Local Search” & Moves All Check-Ins To Swarm
If you’ve been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare alerted its constituency that as of tomorrow all check-ins will be required to occur on Swarm, the new hub…
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Foursquare To Charge For Local Database — Will Partners Balk?
According to a report in the Wall Street Journal (WSJ) Foursquare will soon be charging a small number of partners to use its Venue Database. Recently Microsoft and Foursquare agreed to a $15 million investment/licensing deal that brings Foursquare content to Bing search results and Windows Mobile….
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Foursquare Shuns Check-ins To Better Compete With Yelp, Google
Foursquare is doing something surprising, even radical. It’s removing some of the legacy features (i.e., check-ins) from its app and moving them over to a new app called Swarm (available soon). Check-ins, sharing and friend finding will now reside in Swarm and Foursquare will evolve in a bid…
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2014 Local Directory SEO Content Strategy
This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To: Local Directories From: Google Re: Local Search Rankings Hey guys… You may have noticed that over the past year, a lot […]
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Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare?
Microsoft has invested $15 million in Foursquare and said it will license the former’s location data according to news released yesterday. Foursquare aspires to be “the location layer for the internet.” With real-time feedback about local data accuracy, based on user movements and…
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5 Go-Tos To Make Online Reviews Work For Your Business
By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s…
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Ingress: Is Google’s AR Game A Stealth Local Data Effort?
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago….
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Foursquare Gives iPhone Users Real-Time Recommendations & Rolls Out 2 New Search Features
Foursquare announced three new upgrades today. The location sharing app has extended its ‘Real-Time Recommendations‘ to iPhone users, and added two new search features: a ‘Nearby’ button and the ‘Friends at a Glance’ feature that displays most recent check-ins by…
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Foursquare Adds Menu Items To Search Capability
Foursquare has added the ability to search for particular menu items. The underlying menu data come from partners Locu and SinglePlatform, now owned by GoDaddy and Constant Contact respectively. The company says that there are more than 500,000 places and 43 million menu items that can be searched…
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Foursquare Aims To Improve Venue Database By Expanding Superuser Program
Foursquare’s superuser program, now 40,000 people strong, is getting an overhaul. The company says it’ll soon launch an automated test that will make it easier for users to become superusers — they’re the ones with special privileges to edit business listings and venues in…
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Foursquare Now: Update Intros Location-Aware Alerts
Call it “Foursquare Now.” Today the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Based on the billions of check-ins, likes and and other social data Foursquare has accumulated, the updated app will…
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Foursquare Updates Android & iOS App With New “Super-Specific” Search Filters
Foursquare has added new search filters that allow Android and iOS users to make “super-specific” searches, filtering by price, locations where users have or haven’t checked in before, locations ‘friends have checked in’, if a location is ‘open now’, and if…
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