How to Find Ecommerce Marketing Support That’s Right for Your Business
This post was written by: Chelsea Tyler, Chad Gingrich, John Alexander, & Kurtis Nysmith
Online shoppers are savvier than ever these days. Ecommerce giants have paved the way for customer expectations with lightning-fast site speeds, clean user experiences, and super simple checkout processes.…
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Why More Companies Should Leverage Video Content
As the world moves further and further from the initial outbreak of the pandemic, our clients are seeing a return to their traditional marketing mixes. These more traditional channel mixes are now a hybrid of their pre-pandemic plans and the overused “new normal” marketing mixes.…
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MozCon 2022 Recap #3: Optimize for People and Search Engines
MozCon 2022 Recap #3:
Optimize for People and Search Engines
On the final day of MozCon 2022, the stage was set with day three speakers ready to take on the following breakout themes head-on:
Build a Strong Foundation
Put the Expertise in E-A-T
It’s 2022, are we really still wondering if the Google algorithm is the first and only consideration when crafting SEO strategies?…
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MozCon 2022 Recap #2: Put the User First & Success Will Follow
MozCon 2022 Recap #2:
Put the User First & Success Will Follow
MozCon’s speakers continued the momentum of the first day, giving its in-person and virtual audiences lots of ideas to stew on and action items to implement. We’ve gathered more breakout themes from day two speakers below:
…
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MozCon 2022 Recap #1: Doing What’s Hard Has the Greatest Impact
MozCon 2022 Recap #1:
Doing What’s Hard Has the Greatest Impact
At MozCon’s first in-person event since 2019, SEOs shared what they’ve learned and how they’ve failed. We’ve compiled the breakout themes from day one speakers below in case you missed it or wanted to relive some of the key highlights:
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How to Bring CRO / Experimentation In-House
What is Conversion Rate Optimization?
Our simplified definition is “the disciplined and science-driven practice of increasing the percentage of users who perform a desired action on a website or app.” It’s a continuous process of:
- Gathering data that helps you understand how to improve your website/app/campaign/etc conversion rate
- Making the changes to hopefully fix the problems / opportunities you’ve identified
- AB testing those changes to understand if they really worked
- Repeat!
…
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How to Work SEO into Your Digital Marketing Strategy
💡 Imagine this: You just kicked off with a client (or you are the client) and it’s the company’s first time working with an SEO agency.
This client sees how much value that SEO can bring but is concerned about where and how it’s going to fit into its existing strategy.…
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Why Consumer Connection is Important for Brands in 2022
This post was written by: Yuzuka Akasaka, based on Seerfest 2022.
What is the (Perceived) Role of Business in Social Issues?
The ongoing COVID-19 pandemic has changed everything, and continues to affect our everyday lives.
One result is a significant global decrease in trust in institutions like governments and media.…
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How to Use a Networking Analysis to Improve Relationships
As a professional in client service and business development, the term “use your network” is a daily mantra. Establishing relationships strong enough to earn someone’s business and/or trust takes work. Still, understanding your network’s strengths and weaknesses is an exercise few do on a regular basis.…
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Seerfest 2022 Session Recap: How to Transform Your Brand Inside Out
Seerfest 2022 Session Recap:
How to Transform Your Brand Inside Out
In 2022, customers care about more than just the product or service you are selling. They care about your brand – what you stand for, what you represent, what your purpose is.…
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Seerfest 2022 Recap: Do Good, Do Well
This post was written by: Caloua Lowe and Kia Street.
Seerfest 2022 Recap: Do Good, Do Well
That’s a wrap for our 4th annual marketing conference!
With more than 600 marketers joining us (virtually!) for Seerfest this year, we raised over $17K for our local community partners Think Dignity and Covenant House PA.…
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Creating Magic Everyday: How Seer Project Managers Work
As a Seer Project Manager, I think about Disneyworld on at least a weekly basis.
When I was in the first grade, my family took our first big road trip – from Chicago to Disneyworld in Florida. Disney as a 6-year-old is basically paradise.…
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4 Reasons to Consider New Google Analytics 360
GA4 Properties Warrant Revisiting Google Analytics 360
Google Analytics 360 has been a valuable, premium option for many enterprises that loved much of what GA had to offer but that needed premium support. But for some it may still not have been worthw…
Ask an Influencer: How Can Brands Leverage UGC for Marketing?
User Generated Content (UGC) is one of the hottest topics within digital marketing right now. Taking content created by customers (organic UGC) or influencers (influencer UGC) and repurposing it for the company to advertise, has skyrocketed in popularity. The days of spending millions on highly polished and expensive creative seems to be changing rapidly.…
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Scaling Marketing Innovation to Empower Clients
The post was written by: Yuzuka Akasaka, based on this Wil Reynolds talk.
Marketers Build the Bridge Between Customer & Company
Marketing leaders have some pretty tall order questions to tackle in order to be successful, like:
- What’s the right budget to maximize conversions?
…
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Why We Built Our Own Keyword Rank Tracking Tool
This post was written by: Christina Blake & Ethan Lyon.
Why Build a Custom Rank Tracking Tool?
There are a lot of great tools in the market for keyword rank tracking – but at Seer we found that we had many use cases with organic rank data that wasn’t being addressed by those tools.
…
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How Google Analytics 4 Enables Patient Care for the Healthcare Industry
As we begin 2022, the digital space is abuzz about Google Analytics 4 (GA4). With all the news around new features, changing measurement structures, and the details of everyday use of GA4 it can be difficult to see the forest through the trees.……
Breaking Up is Hard to Do … Unless it’s with the Agency You’ve Outgrown
Relationships are hard.
You enter into them with the best of intentions and everyone is on their best behavior to start. But then time passes and the honeymoon phase slowly (or not so slowly) gets eclipsed by everything from minor annoyances to major conflicts. …
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What’s Different about Seerfest 2022: Do Good, Do Well
2-Day Virtual Conference on Balancing Purpose & Profit in a Digital World
We’re bringing back Seerfest – our annual conference supporting charity – for a fourth year in an all new way.
Event Details:
- When: Wednesday, March 16th & Thursday, March 17th.
…
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Levelling Up: Creating Strategic Opportunities with Clients
My client gives me tactical work, I wish they gave me a more strategic role.
My Take:
Clients don’t give you strategic opportunities, you create them.
It is your job to share with your client an insight that changes their thinking and impacts their business.…
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