Planning Your 2022 Marketing Calendar (with BONUS Template)
2022 Marketing Campaign Planning
Our 2022 marketing calendar is a planning tool to help marketing teams plot out their campaigns throughout the year.
The events in the calendar range from holidays to full-month themes to fiscal year key dates. We’ve aggregated some of the top events you should keep an eye on as you work through your campaign planning into an excel spreadsheet.…
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Thinking Like Google: How to Practice People-First Philosophy for Better SEO
It sometimes feels like, when it comes to SEO, the only constant is change.
However, if you look past “best practices” and broad-based studies to parse what Google is actually trying to accomplish with its search engine, you can begin to shape some powerful, people-focused philosophy that can help to make your site (nearly) algorithm proof and help you deliver better content for your intended audience.…
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Why Is It Important to Display Data in a Visual Way?
Data visualization can make it easier to communicate and interpret data that is difficult to understand — as it helps humans comprehend meaning, reveal patterns, identify outliers, and draw actionable conclusions — making it a critical tool in business.
In this article, learn about data visualization, how it can help your business, and what makes a data visualization “good”.…
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Social SEO: How SEO and Paid Social Media Can Work Together
This post was written by: Ismaeel Elkhateeb.
What is Social SEO?
In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From SEO to Paid Social to Paid Search, we optimize these channels to perform at the highest level.…
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Why Are Recruiters All Over My LinkedIn Right Now?
In This Article:
- The hiring craze is a cross-industry trend
- The sustained digital talent demand across brands AND agencies
- How you can determine if you should make a move right now
- Bonus: Job hunting resources
Every time you login into LinkedIn, you’re met with that little red number bubble over top of your Messaging navigation.…
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Thanking My Team for the Year We Turned Away Millions of Dollars
This is my first attempt at writing a blog… To be perfectly honest, I never really thought I had enough interesting things to say to fill a screen, but knew this story had to be told.
While I’m big on written brevity and beg for bulleted emails, this somehow turned into a 2,000 word piece.…
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How Does Profit Share Work When Your Founder Doesn’t Want Anymore Profit?
In This Article:
- Why Our Founder Isn’t Taking Anymore Profit from Seer
- Where the Profit Will Go
- Bonus Plan 1: Team Profit Share
- Bonus Plan 2: Phantom Equity Plan
Our Founder Has Had Enough
In March of 2021, our founder let us know that he has enough.…
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Why is a Project Brief Important? (with BONUS Template)
To be a better Project Manager, I rely on Seer’s project brief template. Not only is it a grounding document to fill out, but it undoubtedly improves our team’s workflow.
A project brief allows Project Managers to come prepared to meetings with all of the information their teams need.
…
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Dear Google, What Should Psychics Do?
This post was written by: Kim Dougherty and Leah Hillegas.
COVID-19 instilled a heightened sense of uncertainty, ultimately resulting in shifts in general life behavior. To cope with this sense of uncertainty, people have sought out advice, from therapists, and counselors, to intuitive advisors and psychics. …
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Multiple Vendors vs. Single AOR: Which is Best for Your Organization?
Written By: Emily Capuano & Meagan Jubb
As companies begin to grow and scale, so should their marketing efforts, and likely this triggers the need for support.
Branding agencies, design shops, full service advertising conglomerates; there are a lot of offerings to navigate.…
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Tackling Mental Health at Seer
Working at Seer in 2020+
When you ask Seer team members about the pace at Seer, the answer is some form of ‘fast’. We move fast, we break things. That pace is great for innovation, autonomy, and exploration. But, it can also bring challenges.…
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A Digital Marketer’s Guide to Crisis Management
Crisis Management in 2021
2020 was unprecedented to say the least. And although the optimist in me hopes for the best in 2021, I have to say I just don’t know.
Marketing can be difficult in such a tremulous time.…
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How to Use Search Data to Solve Business & Marketing Problems
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start.
Get the most out of your data by asking the right questions and aligning metrics to strategic objectives.
…
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5 Themes in CMO Sentiment from Gartner 2020-21 Spend Survey
Written by: Marianna Morris & Jordan Frank
According to CMOs, What is the Outlook on Marketing Spend in 2020-21?
The first half of 2020 kicked off strongly, seeing year-over-year growth in global marketing budgets. Then, on the heels of one of th…
5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments
This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter
2020: The Year of The Unexpected, and Much Needed Change
Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics.…
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Assuming Positive Intent in Sales
A lot happens in sales. A single email or call can change the trajectory of that deal, the monthly goals, or even quarterly results.
We’re going to dig into five actions that a point of contact takes or doesn’t take and understand the right way to respond to these situations assuming positive intent for all.…
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Executive POV: The Impact of COVID-19 on Marketing & Advertising Industry
We surveyed members of our leadership team who have purview over Seer’s 100+ clients on the impacts of COVID-19 on their businesses across industries. Enclosed are suggestions to tap into your consumers, leverage data differently, and prepare for a new future.
…
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Get Granular, Part II: Search Marketing BI in Action
Watch the Video:
Read the Transcript:
Here’s the bet that we’re making for our future and we hope you’ll come along with us.
We believe that we should see it as our job to better match your customer’s needs at that moment with a landing page that can answer their question well.…
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Get Granular, Part I: Are You Paying to Create Friction?
Watch the Video:
Read the Transcript:
We just took a look at a survey that showed how marketers are deploying AI machine learning and big data across their marketing organizations.
And you know what that survey told us?
The #1 way that our c…
Tearing Up Your 2020 Plan, Full Recap: How To Get Through The Coming Recession
SOLD OUT! | Over 600 Attendees | $1,000 Donated to GiveDirectly
Full Recap
Rand Fishkin: “How to Gain a Competitive Edge & Grow your Business During Times of Great Stress, Strife, and Turmoil”
Learn the best ways to approach your marketing strategy based on where your business falls: Directly Harmed, Directly Benefiting, and Indirectly Affected. …
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