What is the California Consumer Privacy Act? (& How to Prepare for It)
Written by: Emmilly Best, Jennifer Hester
By now you’ve heard of the General Data Protection Regulation also know as “GDPR” that passed in the European Union in 2016 and went into effect in 2018. GDPR compliance applies to any company that does business with online users in the European Union, whether or not they are EU residents.…
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We All Make Mistakes – Here’s How to Prevent & Own Them
What to Do When Something Goes Wrong
We’re all human, and as humans, we are imperfect. That means that we all will, at some point, make mistakes on clients we work on.
We can take steps to ensure these mistakes don’t happen, but ultimately, each mistake should teach us a lesson, and show us a way to improve in the future.…
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5 Things I Learned as a New SEO Account Manager
So, now you’re a manager – way to go! You’ve received your first project assignment and you’re probably stoked to kick things off and face the challenge. However, a challenge is exactly that: an opportunity to pursue something new that will push you to your limits.…
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How to Build an Internship Program that Fuels Your Talent Pipeline
No matter the industry or business, great work calls for great entry-level talent to get sh*t done. And while there’s no shortage of job-seekers, identifying strong entry-level talent is tough. Why? A couple reasons…
- Experience is limited. Those with lots of experience have jobs lined up, and everyone else looks the same on paper.
…
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[GUEST POST] How I Got 3X More Performance from a Team Member Than Anyone Else Could
At one point in my content strategy role, I gained a new adjacent responsibility and the team member that came with it. Initially, I was excited because I’d have an extra set of hands to help get work done. But that my enthusiasm quickly dampened.…
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[VIDEO] Taking Down a Titan: How Brands Can Fight & Win in the War Against Amazon
Since starting my role as the eCommerce Strategist at Seer, I’ve been approached many times by both team members and clients alike — all about Amazon. In the twenty-minute video below, I’ll break down:
- Why Amazon is a Titan
- Where Amazon’s inefficiencies are
- What we can learn from brands who’ve successfully taken them on
🎥🎥🎥
WATCH VIDEO:
Don’t stop there!…
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How to Find (& Remove!) Leaked Customer Information
We launched a tool to help companies remove personally identifiable user information out of search results. It felt like the right thing to do. Check it out right here.
The Problem:
Seer came across a handful of companies exposing user information during 2017 and to date this year, we are STILL finding it happening. |
…
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Should I Hire an Analytics Agency?
When making the decision to hire an analytics agency, there’s many questions you need to ask yourself and any potential agency to determine if you have a good fit. Here’s 5 things to consider about your own company, and 5 things to consider about the agency you’re talking to before you decide.…
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Innovation at Scale: Using a Software Development Model for Change Management
Are you exploring ways to better integrate teams in your agency or consulting firm? Take a look at how we are approaching change management and see if using a software development approach can work for you!
For some time now, Seer has extolled the virtues of “breaking down silos” with our clients: getting public relations, SEO, creative and paid media teams, for example, to talk to one another.…
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Analytics Best Practice Guide: Going Through a Redesign
Redesigning even a single website can have a major impact from an analytics perspective, and should be prepared for, evaluated on, and acted on from multiple aspects.
The objective of this post is to detail how your website or brand can 1) prepare, 2) …
We Opened Remote Roles This Year – Here’s What We Learned
Seer has continued on a solid growth trajectory and the need for great people to add to our team only continues to heighten. Until this year, “remote work” has not been in our vocabulary as a company and it’s something that’s made a lot of people uncomfortable, including our Executive Team.…
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Going Premium: Is Google Analytics 360 Worth It?
Google Analytics Overview
In 2005 Google Analytics (GA) launched an amazing free solution to our analytics problems – setting the landscape to digital reporting and analytics. Over time, its reporting and tracking abilities have expanded to include features, such as multi-channel funnel reports, enhanced ecommerce, and attribution modeling. …
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How to Analyze Location Data for Next Level Geo Analysis
Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns.…
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Should I Hire A PPC Agency?
After offering PPC for the last decade, Seer has run into a number of companies who were roaring to go with PPC and some who (with best intentions) wanted to run, but needed to take a step back. Below are 8 evaluations to do before pulling the trigger …
TV Ad Effectiveness: Reinvented for the Year 2018
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved?
On any given day, both online and offline channels drive traffic to your site.&hell…
The Career Path Less Traveled: How I Pitched (and Won!) For My Dream Job
It’s safe to say that not every career is meant to last a lifetime. Experiences from one career opportunity might spark interests that can take you on different paths to professional fulfillment. At the end of the day, though, that is the most important thing that working professionals should strive for—fulfillment.…
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GDPR Simplified: Your Guide to New European Data Protection Laws
What is GDPR?
In an age of information, more data is available than ever before. In order to help protect customers from having theirs used improperly, new sanctions and regulations are being put into place.
The European General Data Protection Regulation or GDPR is a new regulation that replaces the Data Protection Directive.
…
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9 Analytics Considerations for Redesigning Your Website
The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or simply botched.…
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5 Things All Companies Must Do to Build Trust with Employees
Trust is the most important characteristic for employers to give to their employees. By giving trust freely and building trust through action, employers will benefit from increased employee engagement and retention.
Recently I shared an article about how custom career paths can benefit companies’ employee retention and revenue.…
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New Integration – Google Analytics 360 + SalesForce Cloud
Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales and Marketing Clouds.
The first integration (GA 360 + Salesforce CRM) became available in January 2018 and it’s pretty fantastic.…
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