LOOK, MA! We’re Google Analytics Partners + Premium Resellers
I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller!
Can you explain what that means to someone who might not know?
Well, it means that we can now sell the enterprise version of Google Analytics, GA360, to our clients!…
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How to Analyze Your Data for Decision-Making
The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can derail that end value.
In my 1,389 hours of data analysis at Seer (that’s nearly 2 months straight – 14% there, Gladwell!…
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How to Give Searchers What They Need, Not Just Linkbait
So often we can get caught up in building out huge resources.
Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching?…Th…
Job Interview Tips: What Not to Say in a Job Interview
Interviewing is hard.
It’s even more difficult when you take into consideration different industry needs and types of questions that can be asked, as well as different answers each employer wants. In 2017, Seer brought on board 58 new hires, but we saw more than 2,000 applications come through the door.…
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Should I Hire An SEO Company? 10 Ways an SEO Agency Can Help
After being a practitioner for the last decade, I’m tackling this question a lot more often in a business development role at Seer. We don’t want to work with everyone looking for an SEO company. Many aren’t ready to bring one on board.…
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How Custom Career Paths Can Increase Your Retention, Revenue, & Efficiency
Three months ago I began a custom career path at Seer Interactive so I could follow my dreams of working remotely while traveling the world. It took three months of research and 100 hours to build a new role within Seer that can be accomplished in 20 hours a week from anywhere on the globe and contributes both to the company goals and my personal career objectives.…
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SEO’s Long Tail Keyword Problem
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words.
Today I’m asking you to think of long tail keywords differently.
That long tail is affecting another long tail that I have yet to hear a lot of people talking about, and to be honest I think it’s hard to talk about because the answers are complex.…
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The Benefits of Using Google Analytics 360 vs Google Analytics
Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google).
Chances are you are considering an enterprise analytics solu…
SEO for Startups: Bootstrapping Your SEO Strategy
Why Does SEO Matter?
You’re a startup, which means you have limited resources and you need customers. Why should you bother investing in your website or worrying about Google results when you have investors to woo and sales you need to close?…
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10 Ways to Use PPC, SEO and Analytics Together
One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?”
The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments.…
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10 Game-Changing Quick Fixes to Improve your Interview Process
The battle for top talent in the US is becoming increasingly competitive, costly, and time-consuming. Today, the average job opening takes 52 days to fill and costs the company $4K. Clearly, companies are willing to invest both time and money into Recr…
What We Learned From Losing Clients
At Seer, we’re the first to admit that we aren’t perfect.
While we strive to be better partners to our clients every day, we know that no matter how good we get at retention, losing clients is just the nature of being in the business.…
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Making the Move from Public Relations to SEO
PR and SEO Are Completely Different…Right? Not quite.
Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem.…
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The Power of A Great Agency Partner
They say a picture is worth a thousand words.
But successful marketing campaigns can be worth thousands to millions of dollars. And bad marketing campaigns…well, let’s just say companies really need to take a step back and evaluate the power and play of their intentions before broadcasting their message into the real world.…
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30 Proven Tips For Building Trust & Rapport With Clients
Twice a year we invite our clients to share their thoughts on how we’re doing and where we can improve as a company via a Net Promoter Score Survey. In our most recent survey, clients rated us 186% (or 41 points) higher than industry average.…
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How to Turn your Internship into a Job: Tips from a Hiring Manager
You just landed a killer Internship at your Dream Company — Congrats! While that’s definitely reason to celebrate, it’s actually only step-one in the process. Whether you realize it or not, you’re about to embark on the longest, most important interview of your life.…
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Today’s Intern, Tomorrow’s Hire: Why Companies Benefit From Offering a Meaningful Internship Experience
When you hear the word “intern,” what do you think?
Channeling the storytelling style of Sophia Petrillo from The Golden Girls, let me tell you the tale of a lackluster internship and why it makes so much more sense to give your company’s interns a rich, work experience with meaningful projects that allow them to develop leadership skills and test-drive new ideas that may benefit your company in the long run.…
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Networking 101: How to be a Creative Connector
Networking is like dating. What am I going to say? What do I do with my hands? Do they even like me? Don’t worry, we’ve all been there before. Networking is crucial in the working world and that’s why if you’re not engaging and purposeful, you’re probably not going to get that job offer [or second date].…
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How a Strategic Approach to Campaign Tracking will Rock your World [and your reporting].
Marketers are expected to move quickly, and rightfully so. With the many free and dynamic campaign management platforms available to us today we can be more agile than ever; allowing us to execute large-scale online marketing campaigns across multiple channels regularly and efficiently. …
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3 Top Conversion Rate Optimization Rules [From an SEO Perspective]
It’s not common for SEO marketers to be hyper-focused on traffic goals and forget about the ultimate end goal: to make money. It’s awesome if someone lands on your website from a search engine result page – but what happens next?…
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