Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake…
Please visit Search Engine Land for the full article.
Google making renewed effort to help news publishers drive more subscriptions
Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.
The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land.
Please …
Are you a content hoarder? Maybe it’s time for a blog cleanup
Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content.
The post Are you a content hoarder? Maybe it’s time for a blog cleanup appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US marketing…
Please visit Search Engine Land for the full article.
Labor Day Google doodle marks holiday honoring the American workforce
Today’s Google logo has been switched out with a doodle depicting men and women at work.
The post Labor Day Google doodle marks holiday honoring the American workforce appeared first on Search Engine Land.
Please visit Search Engine Land for the ful…
ScribbleLive buys SEO platform Linkdex
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.
The post ScribbleLive buys SEO platform Linkdex appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Sigmund Freud Google Doodle celebrates father of psychoanalysis’ 160th birthday
Designed by doodler Kevin Laughlin, today’s Freudian doodle depicts the deep dark sea of the unconscious.
The post Sigmund Freud Google Doodle celebrates father of psychoanalysis’ 160th birthday appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast
Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. He’ll discuss why it’s essential to develop the right…
Please visit Search Engine Land for the full article.
How Panda 4.1 Should Change Your Content Strategy
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site — and how you should adjust.
The post How Panda 4.1 Should Change Your Content Strategy appeared first on Search Engine Land.
…
Review: BuzzSumo Ups The Ante In Content Analysis
Contributor Larry Kim concludes that SEOs can save time and extract important insights with a new pro tool.
The post Review: BuzzSumo Ups The Ante In Content Analysis appeared first on Search Engine Land.
Please visit Search Engine Land for the full…
SPONSOR MESSAGE: Content Marketing & Link Building Together
Join us Tuesday, August 5th at 1:00EDT (10:00PDT) to hear Jon Ball, Page One Power’s co-founder and CEO, discuss content marketing and it’s impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You’ll also…
Please visit Search Engine Land for the full article.
Link Building and Content Marketing: How They Work Together – August 5th Webcast
Digital Marketing Depot presents “Link Building and Content Marketing: How They Work Together” on Tuesday, August 5th at 1 PM EDT. Jon Ball of Page One Power will discuss how link building and content marketing work together. He’ll also why links are still relevant, how to…
Please visit Search Engine Land for the full article.
Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?
Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Googl…
How To Get Your Content Linked To From Top-Tier Websites
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of…
How To Repurpose Content Without Looking Like A Total Jerk
When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of…
Please visit Search Engine Land for the full article.
A 7-Step Guide To Maximizing The Reach Of Your B2B Content
Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating,…
Please visit Search Engine Land for the full article.
Perspective Matters In B2B Website Content
In B2B marketing, relationships lead to conversions. Content strategy is an essential tool for driving traffic through SEO and social media, and for engaging and building trust with audiences online. This means choosing the best content type (e.g., cop…
You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves
To mark Google’s 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own…
Please visit Search Engine Land for the full article.
Bing News Gets Easy Way To Spot Trending Stories On Twitter & Facebook
What are the top stories being shared on Facebook and Twitter? There’s a new way to get a sense of that. Bing News got a makeover today, including new “Trending” boxes that show news content that’s popular on both of those social networks. Bing News Now Features Trending…
Please visit Search Engine Land for the full article.
DMD Webcast Tomorrow: How to Create Quality Content
Tomorrow, Tuesday, August 20 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on creating quality content that your audience – and search engines – will love. “How to Create & Measure Quality Content that Your Audience & Search Engines Will Love”…
Please visit Search Engine Land for the full article.