How to Create & Measure Quality Content – Webcast Aug. 20
Digital Marketing Depot presents “How to Create & Measure Quality Content Your Audience & Search Engines Will Love,” Tuesday, August 20 at 1 PM EDT. Speakers Nathan Safran of Conductor and Ryan Howard of Trident Marketing will share their expertise. Registration is free at Digital…
Please visit Search Engine Land for the full article.
Google Introducing “In-Depth Articles” To Search Results
Google is rolling out “in-depth” articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from…
Please visit Search Engine Land for the full article.
PRWeb Claims Percent Of Releases Put On Editorial Hold Doubled Since Updating Policies & Software
Last November, a fraudulent release claiming Google was acquiring Wifi provider ICOA was circulated by the popular release distribution service PRWeb, exposing a number of loopholes in their verification and editorial processes. Our own Danny Sullivan published a comprehensive story explaining how…
Please visit Search Engine Land for the full article.
Are You Taking Advantage Of Content Byproducts?
In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an idea I had about finding ways to expand existing content and better market the byproducts of your business: “Instead of linking to the link-bait…
Please visit Search Engine Land for the full article.