3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas

I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do so more by necessity than by choice, because budgets and headcount are limited, and there is more than enough to do in moving their own websites up…

Please visit Search Engine Land for the full article.

Are You Taking Advantage Of Content Byproducts?

In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an idea I had about finding ways to expand existing content and better market the byproducts of your business: “Instead of linking to the link-bait…

Please visit Search Engine Land for the full article.