How To Reduce Landing Page Clutter For Optimal AdWords Performance
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or…
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Default Campaign Settings In AdWords — The Good, The Bad & The Ugly
Fellow SEM experts, how many times has this happened to you? A newbie joins your company (or a company with which your SEM agency is working) and is convinced that he is an SEM master. He’s read a few SEM books, attended a conference or two, and gone through the AdWords tutorials, after all….
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Why Account Structure Matters For Every AdWords Account
This week, I had planned to write an article entitled, “The Five AdWords Features You Should Be Using Daily But Probably Aren’t.” The post was going to expose some of the hidden, advanced features available in AdWords that were often overlooked by even the most senior AdWords…
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Getting Away From Our PPC Campaigns This Summer
Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC campaigns this summer. It’s a pipe dream, I know,…
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