Quora adds more contextual & behavioral ad-targeting options
The platform is steadily enhancing its advertising offerings.
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Google’s new custom intent audiences and you
Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns.
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Creating a B2B and B2C overlap strategy
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’
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Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
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Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
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How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once…
How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
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SMX Advanced: A paid search roundup
What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.
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The AdWords 2017 roadmap is loaded with artificial intelligence
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.
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Google is extending in-market audience targeting to Search campaigns
Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories.
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Here’s a script that copies audiences to all your campaigns
Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns.
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Bing Ads rolling out list exclusions for retargeting ads
Audience exclusions will be available in all markets.
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The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
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What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.
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New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
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How to conjure big PPC profits with a few hundred dollars
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
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The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
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Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
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Searching for searchers: Audiences are the new keywords
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
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Dynamic remarketing: not just for retailers anymore
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.
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