Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…
Recharge Your Remarketing With 5 Tips For Q4
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.
The post Recharge Your Remarketing With 5 Tips For Q4 appeared first on Search Engine Land.
Please visit Search Engine Lan…
Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting
Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.
The post Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting appeared first…
Use Contextual Data To Gain A Competitive Search Marketing Advantage
Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…
Please visit Search Engine Land for the full article.
Remarketing Tips Born Of Years Of Experience
Retargeting is an awesome way to reengage traffic that hasn’t converted. Over the years, it’s evolved, and the tools have become more robust. With this development, we’ve uncovered some effective remarketing strategies. In this article, I’ll cover some ideas related to…
Please visit Search Engine Land for the full article.
How Google Can Help Enhanced Campaigns Reach Their Potential
It’s been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser…
Please visit Search Engine Land for the full article.
Marin Software Adds Support for Google AdWords RLSA
Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the …
How To Gain Additional Reach In AdWords With Similar Audiences
The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists…
Please visit Search Engine Land for the full article.
If Online Ad Targeting Works, Does More Targeting Work Better?
A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database…
Please visit Search Engine Land for the full article.
Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
Please visit Search Engine Land for the full article.
At The Digital Crossroads: Shifting To Audience-Centric Marketing
In the first half of 2013, search advertising represented 43% of all digital ad revenue. The primary reason paid search remains so successful is that it creates a direct link between users and their intent. For marketers, the ability to deliver an ad p…
Unstructured Data In Display: Cut Through The Fog To Provide Insight
In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the…
Please visit Search Engine Land for the full article.
What Exactly Is Meant by “Retargeting”?
Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have definitely evolved. Over the course of this evolution, “retargeting” has become somewhat of a loose term – we now see it used alongside…
Please visit Search Engine Land for the full article.