Meta introduces generative AI video advertising tools
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Meta gives advertisers new ad tools ahead of holidays
Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.
Meta to restrict data in Business Tools, impacting ad targeting
Meta’s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
Meta expands ad attribution tools to boost campaign performance
The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.
How AI is shaping the future of ecommerce advertising by Adobe x Meta
Use AI-powered solutions to drive personalization and boost sales and conversions.
Meta expands overlay ads to Instagram Reels
Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.
Meta adds custom offers to Instagram ad CTAs
Meta’s new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.
Meta unveils Event Coverage stats for advertisers
Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data.
Meta’s ad attribution update gives clearer view of conversions
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Meta unveils AI chatbots and business messaging tools
Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.
How Google and Meta could disrupt travel discovery with AI
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
Meta: Detailed targeting exclusions alert sent to advertisers was an error
Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.
Meta launches AI-powered ad creativity tools
Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.
Meta ad revenue jumps 27% in Q1 2024
Don’t expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Meta could launch Threads ads this year
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Instagram Stories: 6 tips to boost engagement
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.
Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.