Google, Meta and Apple under investigation for uncompetitive practices by EU
The big tech companies could face large fines and may be required to sell off some of their business divisions.
Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
Meta will sunset CrowdTangle in August
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
Facebook, Instagram and Threads down in ‘global outage’
Meta’s team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.
Threads enables post-scheduling in live API pilot, plans to add analytics capabilities
The app is partnering with select third-party platforms on the first stage of live testing for its API, with more features on the way.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Instagram pilots background editing tool and in-stream ordering
Backdrop lets creators experiment with backgrounds, while ‘Get Orders’ is a simple, cost-effective way to boost sales.
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment […]
The post Fospha’s Insights to Unlock eCommerce Growth in 2024 appeared first on Search Engine Watch.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
Meta advertisers can avoid 30% Apple service charge for boosted posts
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Meta enhances non-click video ad conversions insights
Meta’s new Engaged-view attribution setting measures conversions occurring within one day of a video ad view.
Meta rolls out updates to improve brand safety on Facebook and Instagram
Meta is providing businesses with enhanced tools to safeguard against counterfeit products and brand misuse on Facebook.
Meta expands automated audience targeting options in latest AI push
Meta’s Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
Meta rolls out new and updated tools to improve brand safety controls
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.
How to drive clicks through effective meta descriptions
Six ways to write better meta descriptions to generate more traffic to your page. Meta descriptions are sometimes overlooked in catchy titles and compelling, keyword-heavy content, but are just as key to snagging readers’ attention.
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Chan-Zuckerberg Initiative acquires AI-powered search engine Meta
The Chan-Zuckerberg Initiative has made its first acquisition – of an AI-powered search engine called Meta.