Don’t relabel your old content as new; it’s a lousy SEO tactic
Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is […]
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What is inclusive language?
You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these questions in this post. We’ll do some […]
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What is natural writing?
No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like […]
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SEO, Schema, and the future of search
Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re […]
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How to get creative with content: An interview with Hannah Smith
With more than 15 years of experience in the industry, Hannah Smith has worked with a range of well-known companies, and her creative work has won multiple awards. She knows her stuff when it comes to creative content. That’s why we decided to pick her brain and ask her a few questions about content strategy […]
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How to get similar pages ranking
Does having multiple similar pages cause problems for SEO? Can you write about the same topic many times and still get all those pages ranking? It can seem like a real conundrum, but there are solutions. In this post, we’ll consider the issues and options for getting multiple posts about the same topic to rank. […]
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UX copywriting: 5 writing tips to improve user experience
At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did you know there’s a specific type of writing that focuses solely on creating a good user experience? It’s called UX copywriting. In this blog, we’ll […]
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Google to launch Helpful Content Update to diversify search results
It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is a frustration for the searcher. Google is […]
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How to write an SEO-friendly product description with Bertha.ai
Are you struggling to write product descriptions that are both SEO-friendly and engaging? If so, you’re not alone. It can be tough to strike the right balance between the two. Luckily, we found an awesome tool to help you. Bertha.ai is an AI-powered platform that makes it easy to write SEO-friendly product descriptions. In this […]
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New in Yoast SEO Premium: the word complexity assessment
We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. Today, we’re introducing the latest addition to our readability analysis in Yoast SEO Premium: the word complexity assessment. Let’s explore what it is and how to […]
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Save time in SEO with these 6 tips
Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might not be top of mind at all times. Yet, you also know that higher rankings […]
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Writing with Yoast SEO and Bertha – a content AI tool
If you’re a content creator, you’ve probably considered using a content AI tool to help you write. After all, these tools can be extremely helpful in generating ideas and getting your creative juices flowing. But is it really a good idea to rely on an AI tool for your writing? I wrote this post together […]
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SEO basics: What is content pruning?
If you own a website or a blog, you probably often think about what new content to create. But did you know it’s also essential to focus on your existing content? Having many low-performing posts or pages on your website is not a good look for your business or Google. Did you know that outdated, […]
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10 copywriting tips for social media
As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers, show them behind the scenes, and explain more in-depth about your business. That’s why it’s […]
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How to add a blog to your Shopify store
You’ve just set up your new online store on Shopify. Or maybe you’ve already been on Shopify for a while. Regardless of how new your Shopify store is, you probably want to attract some more people to your website. A great way to draw people in is by creating content that they’re searching for online. […]
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Why should you optimize your content for search engines?
Do you have a blog and do you love to write posts? Then you probably want people to read your posts. After all, you put time and effort into writing your content. Did you know that a blog is a great tool to get more people to your website? By optimizing your content for search […]
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Sustainable website growth and the role of SEO
Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know more about sustainable website growth and how SEO can help you, then read on! What […]
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How to write an SEO-friendly conclusion
Does that very last paragraph even matter? Do you need to think about SEO at all if you’re writing a conclusion? Well… yes you do! That last paragraph is a very important one for your readers. And whatever is important for your readers, is important for Google as well! But why is a concluding paragraph […]
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How to pick up SEO after you’ve neglected your site
The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings have been going down. Or maybe you’ve noticed a decrease in organic traffic and want […]
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How to write great product descriptions in Shopify
How you describe your product can make or break a sale. A unique product description gives you a chance to stand out from all those stores that use the descriptions provided by the manufacturer. It helps build trust with the audience, taking away any reservations about the product or your Shopify store. Find out how […]
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