IAB: Paid search was 48 percent of total digital spend in 2016
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.
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Data: Google monthly search volume dwarfs rivals because of mobile advantage
Google likely has 30+ billion queries per month across platforms.
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Search ads in 1H generated $16.3 billion or 50 percent of total digital revenue
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.
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IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue
Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9 billion.
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Report: search drives 10X more traffic to shopping sites than social media
Search is single largest traffic driver to websites according to SimilarWeb’s Global Search Marketing Report 2016. The findings are based on billions of site visits to a global sample of websites and reflect both mobile and desktop traffic. The report is focused on a variety of metrics…
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Data show that search query volumes on the PC peaked in 2013
Three years ago was the high-water mark for desktop search.
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Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data
Measurement firm comScore just released its December search market share report for the US. Last week the firm mistakenly posted the data early and quickly depublished the page. In the earlier release comScore showed Google losing 0.5 percent points vs…
Google’s 2013 Mobile Search Revs Were Roughly $8 Billion
How much money is Google making in mobile search? There have been various analyst estimates for some time. However now we can do the calculation with greater accuracy. Last week the IAB released an updated report on global mobile advertising revenue. T…
Yahoo Search Share Falls Below 10 Percent For “All-Time Low”
We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we’ve been…
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Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)
This morning the IAB released its full year 2013 report on digital ad revenue. Last year online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However broadcast and cable TV combined were wort…
October Search Market Share: Bing Continues To Grow At Yahoo’s Expense
Preliminary October search market share data from comScore are being exposed by financial analysts. We’ll have to wait for the official numbers either later today or tomorrow. However it appears there is little change from last month: Google is flat, Bing gained a fraction of a point and…
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Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than A Year
A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and Jul…
September Search Market: Flat As A Pancake
The September search market share data from comScore got pushed out earlier this evening by financial analysts. As always these numbers aren’t official until comScore releases them tomorrow. Here are the figures as we received them: Google — September: 66.9 percent; August: 66.9 percent…
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August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume
Today comScore released US search market share figures for August. I’m tempted to say, “Nothing to see here folks, move on.” All the numbers are basically flat compared with July. There was almost no movement across sites; everybody’s in the same position as last month. A…
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Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]
eMarketer has issued a major revision to its predictions for Microsoft’s U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84…
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