Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
Google brings programmatic to native ads
Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem.
Google enters the “native ads” marketplace
Native ads are not a new concept – however they are a hugely topical subject within the online marketplace at the moment. For the layman, they include what many people call advertorials/edi-vertorials – and are something that have been utilised both on and offline by advertisers and publishers for years. In fact – up until […]