Category: Search Ads: Contextual

advertising insights Channel: Display contextual targeting CRM retargeting Search & Display Search Ads Search Ads: Behavioral Targeting Search Ads: Contextual Search Ads: General Search Engine Land search retargeting site retargeting Uncategorized unstructured data

Unstructured Data In Display: Cut Through The Fog To Provide Insight

Frost Prioleau

In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the…

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Behavioral Targeting Big Data big data insights Channel: Display contextually targeted placements data display ads display advertising display advertising performance geo-targeting How To: Analytics keyword contextual targeting local online marketing Search & Display Search Ads: Contextual Search Engine Land Uncategorized

Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies

Oliver Jacob

In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…

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