Category: local online marketing

Bing Ads Channel: SEM click to call extensions local online marketing Microsoft Microsoft: Bing Ads pay per call PPC Search Ads: Pay Per Call Search Engine Land Search Marketing: Local Search Marketing Search Marketing: Mobile Top News Uncategorized

Bing Ads Launches Call Extensions With Skype On All Devices

Ginny Marvin

Long anticipated, Bing Ads has rolled out call extensions powered by fellow Microsoft entity, Skype. The use of Skype uniquely allows Bing Ads call extensions to be delivered across all devices, including desktops. Call extensions can be set up using the web UI, Bing Ads Editor or the new Bing Ads…

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Behavioral Targeting Big Data big data insights Channel: Display contextually targeted placements data display ads display advertising display advertising performance geo-targeting How To: Analytics keyword contextual targeting local online marketing Search & Display Search Ads: Contextual Search Engine Land Uncategorized

Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies

Oliver Jacob

In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…

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