Google developing keyboard for iPhone in hopes of boosting search volumes [report]
Keyboard part of a larger strategy to boost engagement with search on mobile devices.
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Google to boost mobile friendly algorithm this coming May
Google announced they are increasing the mobile-friendly update factors but don’t expect another mobilegeddon.
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Google 2016 candidate searches now include campaign funding details & search trends
Since launching candidate cards earlier this year, Google continues to expand its 2016 election-related search results.
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Google launches Trial Run Ads for apps in search results to let users play before installing
The app streaming ads allow Android users to play with an app for 10 minutes right from the search results.
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Destinations on Google delivers new travel planning experience for mobile users
A mobile search for a continent, country or state, along with the word “destination” or “vacation,” will return a series of travel options.
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App marketers can now upload customer IDs to AdWords for targeting on Google Display Network
The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices.
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Google tests clickable phone numbers in organic search results
Google is now experimenting with click to call on the organic side. They’ve done this with ads and local before.
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Google Experimenting With Local Business Cards In Search Results
Experimental feature allows local businesses to promote specific content, which can be shared directly from the “card carousel.”
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Google Would Like You To Buy Products Using Voice Search
Google’s next frontier is conversational shopping, which would allow you to buy products without the click of a button.
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Google: AMP Not Yet A Search Ranking Signal
In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched.
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Google App Updates Will Include New Animations & Ability To Change Google Logo Colors
9to5Google.com reports users will be able to change the color of Google logo using a “finger painting-like” feature.
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How Google Is Inventing A “Near Me” Future
As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.
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Live: Google Launches AMP Results In Mobile Search Results, For Some
A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel.
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App Indexing & The New Frontier Of SEO: App Packs & App Store Search
In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.
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Google App Streaming Now Live For Many Apps Via Try Now Button
Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them.
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Ad Age: Google Is To Launch AMP In Search Results On February 24, 2016
AMP, accelerated mobile pages, is going live this coming Wednesday in the mobile Google search results.
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Google Makes MyMaps App Improvements But Doesn’t Quite Make It There
Google has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps. The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a…
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