Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the US smartphone population, these mobile users search more and rely more on their mobile…
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Prediction: Apple Will Not Renew Google As Safari Default Search Engine
I’m going to predict that Apple and Google will not renew their Safari default search deal in the US. Both parties now have reasons not to renew. We don’t know precisely when their deal is up but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo…
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Take These 3 Actions To Ready For Google’s Mobile Search Update
Columnist Aleyda Solis provides recommendations to analyze, optimize, promote & monitor your mobile web search presence.
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Google Says They Are Working On Improving App Discovery Within Web Search
We are only at the onset of Apps in search, expect App Discovery and Indexing to change drastically over the next year or so.
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Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking Signals
Having a slow or fast mobile site should not impact your mobile-rankings, assuming your desktop site is fast. Google still uses many desktop signals for mobile ranking, even after April 21st.
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Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis
Google tells us that the mobile-friendly algorithm launching in about a month is on a page-by-page basis and run in real-time which eases the concerns of many webmasters.
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Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking
Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.
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Google Testing A Red Slow Label In The Search Results For Slower Sites
Is your site unusually slow? Google is testing a red slow label in the search results that will warn searchers before they click over to your web site.
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Android “Default Search” Class Action Against Google Tossed By Judge
Last week Russian search engine Yandex filed a formal complaint against Google in its home market, arguing that Google was using its control over Android and market power to ensure a privileged position for its apps on Android homescreens and handsets….
Google Showing Colorful Line Separators In Mobile Search Results Snippets
Do you see the new Google mobile interface in the search results? Google colored line breaks instead of the gray colored line breaks.
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Google Mobile Search Put Publishers’ Content In Carousels
Now users can quickly scan topic-based content from single sources on mobile devices.
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Google Mobile Testing New Loading User Interface
Google testing a new slick mobile user interface for navigating through the mobile search results.
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As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?
Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine?
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Google App Indexing Statistics & Errors Being Emailed To Webmasters
New Google Webmaster Tools email notifications drive app deep linking awareness in terms of errors and impression and click statistics.
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Google Now Cards Integrated With Third-Party Developer Apps
Third-party developers can now integrated their apps into Google Now Cards.
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Google Mobile Search Descriptions Now Say If You’re Blocking Google
Yet another reason not to block JavaScript, CSS, etc from Google. It may negatively impact your snippet in the mobile search results now.
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Google Sending Mobile Usability Warnings To Huge Number Of Webmasters
Google sending notifications to webmasters with sites that are not mobile friendly. Is this a sign of a new mobile algorithm coming soon?
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Search Is Number One Content Discovery Tool For Mobile Users
Yesterday the IAB released a report that seeks to “rehabilitate” the mobile web. Based on a Harris survey of 2,000 US mobile internet users, it argues that despite the gap in time spent, mobile users value and heavily utilize the mobile web. Interestingly survey respondents perceived…
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To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
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Google Testing Image Thumbnails In Mobile Search Results?
Google is testing a new mobile search interface that shows image thumbnails in the search snippets results.
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