Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of…
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Google iOS App Easter Egg: Flick The Letters In The Google Logo
There is a new Google Easter Egg, this one can be seen in the iOS Google Search App. Open the app and you’ll be able to flick and drag off the letters from the Google logo anywhere on the screen. Then you can tilt the screen right and left and the letters will float and […]
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Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.
Flash, Adobe’s multimedia based web site technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their…
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Google Making Maps App More Competitive With Yelp
Google Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing. The new version includes the following improvements: Search results appear with descriptions on the map Easy …
Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google
According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision…
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Mobile Calls Are The New Conversions: 7 Tips For SEMs
Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the…
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Google Goes All-In With “OK, Google” Hands-Free Search
The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google’s announcement that all Android-powered devices (KitKat or above) will now respond to the “hotword” OK, Google. Users can initiate a search or control and carry out any…
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Google Bringing App Indexing To All Android Apps
Among the numerous announcements at the Google I/O developer conference this morning Google said it was expanding its app indexing program to all Android apps and developers. App indexing allows for deep linking of app content from mobile web search results. Previously Google had only been…
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Google: Search For Music And Play Immediately In Apps
Google has faced an existential threat from apps in mobile. Its all-purpose functionality on the PC didn’t translate into mobile; and the company was in danger of losing its internet “gatekeeper” role as smartphones become primary internet devices. Google Now, voice search and…
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Amazon Fire Phone: Bing For Search, Nokia For Maps
The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon…
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New “Google My Business” Simplifies Local Marketing For SMBs
For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused many local SEOs and local business owners alike. Now Google has launched a new and more integrated approach called Go…
Report: Google Losing Share Of Mobile Search Ad Market
Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google’s mobile ad dominance. The firm says that US mobile advertising in total will be…
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How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!
When I speak about Enhanced Campaigns, I invariably get an audience question like this: “How can I create single-device campaigns? I know it’s possible somehow, tell me how!” I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent…
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Google To Bring Always-On, “Eyes Free” Search To App
One of the most interesting and talked about features in the Motorola-made Moto X is always-on voice search. Activated by saying “OK, Google,” it permits totally hands-free search. Unfortunately this standout feature didn’t sell enough handsets to keep open Moto’s…
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Google App Indexing Now Supports Eight New Languages
Google announced that their App Indexing protocol, the ability for Google to link search results to your mobile apps direct deep content now supports eight new languages. App Indexing lets developers markup their content so that if a searcher has an An…
Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY
When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google…
How SkyBox Satellite Imagery Might Aid Google’s Offline Conversion Tracking
There’s a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $1 billion. The deal has yet to be confirmed. The article conjectures that Google wants the company for two potential reasons: More imagery for consumer maps…
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Founder: OpenStreetMap Already As Good Or Better Than Google Maps
Steve Coast founded OpenStreetMap (OSM) in the UK in 2004. It’s 10 years old this year. He was inspired by the Wikipedia model and compelled by a lack of available map and location data in the UK at that time. Coast now works for GPS navigation company Telenav, which owns location-based…
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Google “Mapping” Real World With Incredible Precision For Self-Driving Cars
A fascinating article in the Atlantic appeared this weekend. It’s mostly about Google’s self-driving cars and how they operate technically. But it’s also about something much bigger: how Google is now effectively “crawling” the real world as it has crawled the web for…
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The Google State Of The Union: Strong Yet Vulnerable
Earlier today Google published its annual Founders’ Letter. This is a kind of “Google State of the Union” missive that Google has published annually since it went public. Many bloggers picked up on the following remark in the document penned by Google CEO Larry Page: “[I]n…
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