Google App now organizes cards into 2 categories: interests & upcoming events

The latest round of Google App updates also include a card that lets users choose specific topics of interests to personalize app content.

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SEO trends to prepare for in 2017

What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.

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Google’s 2016 Santa Tracker signals the official countdown to Christmas

This is the 12th year Google has counted down the seconds until Santa’s December 24th departure from the North Pole.

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Google’s shift to mobile-first: mobile moments that matter

Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.

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Google may pick desktop over AMP page for the mobile-first index

Google’s mobile-first index may index your desktop version over AMP when there is no mobile version of your website.

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5 steps to optimizing your site for Google’s mobile-first index

Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.

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Google to add presidential, senatorial & congressional election results directly in search

YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.

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Google begins mobile-first indexing, using mobile content for all search rankings

While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.

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Google tests a “back to top” button in the mobile search interface

Check out this new Google user interface test where Google shows a button to jump the mobile searcher back to the top of the search results page.

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Google Assistant is only an incremental advance over current voice search

High expectations made me want it to do more and be more naturally conversational. That will come.

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Google Flights now shows expected airfare cost increases & filter for hotel discounts

During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes.

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Google to divide its index, giving mobile users better & fresher content

Currently, Google has a single index of documents for search. Google’s Gary Illyes announced they plan on releasing a second search index, mobile and desktop – with mobile being the primary.

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Google’s latest voter search tool serves up ballot information & polling places

Queries for “who’s on my ballot” and “where to vote” delivers an interactive tool that lists candidates and polling locations.

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Google puts RGB-Hex color converter in search results for “RGB to Hex” queries

Often used for web design and graphic design work, an RGB color conversion tool determines exact color values.

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Report: Number of Google organic blue links results drops from 10 to 8.5

Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.

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