Google seeks to humanize its brand with new “Google Assistant” female persona
She seeks to be a ‘companion’ that is ‘always there but never in the way.’
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Google and Progressive Web Apps: the mobile experience and SEO
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
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Google opens the AMP fire hose
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
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Google: AMP will override app deep links for the foreseeable future
Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.
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Google iOS search app adds Touch ID for reentering your private searches
Google’s iOS search app can unlock your incognito mode private searches using Touch ID.
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Google brings store visits to Google Display Network, debuts cross-device retargeting
Google says that it can deliver 99 percent location accuracy at 200 million stores globally.
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Google AMP error report in Search Console scans for errors differently now
You may see more or less AMP errors in your Google Search Console report. No need to worry, it was an internal change and does not impact ranking or indexing.
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Google will show AMP URLs before App deep link URLs in mobile results
Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your web site.
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Google mobile search results now showing images in the snippets
Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets?
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There’s no Google Search widget for the iOS 10 Search screen: why that matters
Google search could be on the iOS Search screen with a widget, if it wanted. Why isn’t it offering that option to its users?
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Google: Search the primary and most often used mobile shopping tool
Survey says nearly 90 percent of mobile consumers turn to search first.
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Google’s AMP Viewer: the Tinder UX for content?
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.
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Google adds ‘Reviews from the web’ to critic reviews in local search results
To be considered for inclusion, sites will need to use review snippet markup.
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Google introduces the ‘search live coverage carousel’ for real-time indexing & search results
Is this the real time Google indexing API? Google is now piloting the search live coverage carousel which is powered by AMP and Atom.
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Google’s mobile friendly label has now been removed from the search results
Google officially says goodbye to their mobile friendly label this morning. The mobile friendly label no longer shows up in the search results.
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Google launches “In Apps,” a way to find content within apps on Android phones
Somewhat similar to Apple’s Spotlight, the new feature allows you to search your Android phone for content, as opposed to the web.
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Google dropping “Mobile-friendly” label from search results
Google says the change is designed to declutter its search results.
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Google testing image thumbnails in mobile search results again
Google brings back an old test, whereby showing images in the mobile web search results. What do you think of them?
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Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content
Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.
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Google Now testing “Explore Interests” feature to make personal assistant app more personalized
TechCrunch reports the new feature aims to give Google Now users more control over the information Google tracks on their behalf.
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