SPONSOR MESSAGE: NEW – Page One Power Partnership Opportunities for SEO firms for Link Building
SEO firms interested in leveraging the expertise of Page One Power, can become either White Label Partners or Referral Partners beginning now. Work with Page One Power to increase your clients’ search visibility and lend authority to their brand while you focus on other aspects of their SEO…
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SPONSOR MESSAGE: Free iPad & 5 Free Hours of Link Building Services for New Clients
Page One Power is giving a FREE iPad and 5 FREE HOURS of link building services to new clients who sign up for services starting in 2015. Our expert link builders increase your search visibility and lend authority to your brand. Campaigns start with in…
Report: US Mobile Search Spend Expected To Overtake Desktop Next Year
Starting next year marketers in the US will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests…
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SPONSOR MESSAGE: Free iPad & 5 Free Hours of Link Building Services for New Clients
Page One Power is giving a FREE iPad and 5 FREE HOURS of link building services to new clients who sign up for services starting in 2015. Our expert link builders increase your search visibility and lend authority to your brand. Campaigns start with in…
Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers
Shopzilla, best known for its comparison shopping engine, changed its namein September to Connexity Inc. to reflect a change in focus. The company still operates it’s consumer-facing sites, but now makes its B2C assets and shopping data available to marketers as managed services. As part of…
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Is Your 2015 Integrated Digital Marketing Plan Complete?
The new year is just around the corner and progressive brands are analyzing and prioritizing digital integration in their 2015 plans. In this Digital Marketing Depot webcast, Mike Corak, Executive Vice President of Strategy at ethology, and David Robid…
Please Take Our Search Engine Land Conference Survey!
Search Engine Land produces conferences, and we’re always looking to improve them. To help, we’re running a survey asking you, our readers, to give us some feedback on what you’d like to see as part of our conferences. Please help! Below is our survey, which should take only a few…
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Six Reasons To Fire Your SEO Agency
What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts.
The post Six Reasons To Fire Your SEO Agency appeared first on Search Engine Land.
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Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”
At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is t…
Who’s Really Winning The Search War?
Ask any search marketer what Google’s market share is, and they’ll likely say around 66%. That’s the stat comScore has long supplied. Contributor Eli Schwartz asks whether it’s really accurate, and conducts research to prove it.
The post Who’s Really Winning The Search War? appeared first…
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Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results
Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section will now show you your upcoming flights, events and package deliveries. To see this, you need to sign in with your Yahoo username on your phone, tablet, or PC and then search on Yahoo Search for [package], [events], or…
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Bing Glitch Causes Either Just Ads Or Just Organic Listings To Display On Search Results
A funky thing happened today on Bing. Depending on your location, it appears, Bing returned search results with either nearly all ads or the opposite, just organic results. All Paid With the exception of image search results and related search suggesti…
Call Gap: Survey Finds 54 Percent Of Search Marketers Don’t Track Phone Conversions From Search Campaigns
How important are offline phone calls to search marketers? Google has reported that 70 percent of mobile searchers have called a business directly from search results. BIA/Kelsey estimates inbound phone calls from mobile search will grow from roughly 4…
Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best
Two talks at the annual Google@Manchester conference in the UK this week revealed the light at the end of the tunnel for SMEs everywhere.
The post Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best appeared first on Search Engine Land.
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Why (& How) Your Non-Search Marketing Colleagues Should Attend SMX East
Hey Search Engine Land readers — you get search. You know how important it is. That’s why you’re here. That’s why many of you also come out to our SMX conferences that we organize, to keep up with search. But we also know you deal with folks who don’t live, breathe or…
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Google AdWords Launches New Bulk Editing Tools
Google announced on Google+ that they are rolling out a new bulk editing feature within the AdWords console. The new tool enables you to update your settings across your campaigns in a more efficient manner. The features in this tool include: Filter fo…
Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage
During Facebook’s call with investors yesterday detailing another quarter of runaway financial success, CEO Mark Zuckerberg spent a good amount of time discussing one of the less social aspects of the social network: search. Facebook, he said, is committed to spending the company’s…
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Google AdWords Begins Enforcing Porn Ads Rules
CNBC reports that Google is now banning porn businesses from utilizing their ad network. The truth is, the policy of not allowing adult ads in the Google ad network was announced in March. You can read about it on Google’s help pages over here: The AdWords policies on adult sexual services,…
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Study: Google Universal Results Show Up For 85% Of All Searches: Videos In 65% & Maps In 1%
SearchMetrics released a study on the penetration of Universal Search results in the Google search results. By Universal Search we mean the way Google “blends” results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings. The…
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How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard…
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