Google Testing Ads On The Knowledge Graph
Google is testing showing ads on the knowledge graph. Gianluca Fiorelli from Spain shared a screen shot of the ad format on Twitter. The new ad format seems to be a local ad that shows local dealers specifically for the new car knowledge graph format. …
How Paid Search Can Aid Your SEO Efforts
PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO — but…
Please visit Search Engine Land for the full article.
Testing, Testing, Testing: A Recap Of Google’s Latest Search Tests
Google is known to run hundreds of experiments a year and often we pick up on some of those experiments and report back on them over here. Many of those experiments have to do with the user interface and how Google makes small tweaks to the layout, design, fonts and colors to see what type […]
Please visit Search Engine Land for the full article.
Google’s Yellow “Ad” Icons Test Appears To Be Expanding
It appears Google has been rapidly expanding their new yellow ad label found on their search ads over the past week. Google began testing these yellow ad labels on mobile search and then expanded the test to the UK and beyond. Now, it seems as if we ar…
Gathering New Keyword Insights In A (Not Provided) World
Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we’ve had to come up with some creative […]
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Webcast-Supercharge Your Organic Marketing
Digital Marketing Depot Webcast: October 22th 1:00EDT/10:PDT – Learn how to maximize your digital ROI by integrating Content, Search, Social and PR strategies, plus how to measure their impact. Attend this webcast and you will learn how to effectively integrate search, social, content and PR…
Please visit Search Engine Land for the full article.
Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing
Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Webcast – Supercharge Your Organic Marketing
Digital Marketing Depot Webcast: October 22th 1:00EDT/10:PDT – Learn how to maximize your digital ROI by integrating Content, Search, Social and PR strategies, plus how to measure their impact. Attend this webcast and you will learn how to effectively integrate search, social, content and PR…
Please visit Search Engine Land for the full article.
Google Quietly Brings Back RSS Feed Option To Google Alerts
The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve confirmed the RSS Feed option has indeed returned at google.com/alerts. In early July, Google quietly dropped RSS delivery as an option for Google Alerts. I lost tons of the alerts I’ve set up,…
Please visit Search Engine Land for the full article.
SEM For B2B Companies That See No Value In Search
Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have no need to rank for keywords or for building site traffic. Selling any website services outside of des…
Search Privacy Low On List Of Privacy Concerns For US Internet Users
Despite the fact that search history can be so revealing about people’s desires and interests, a new survey of US internet users finds that concern over search privacy — while significant — still ranks far behind other online privacy issues. The survey by the Pew Research Center…
Please visit Search Engine Land for the full article.
Bing Video Adds More Filters, Navigation & Pop Overlays
Bing announced some upgrades to Bing Video search. The upgrades include additional search filters, larger video thumbnails, pop-out hover previews and video overlay and improved navigation. New filters – Allow people to easily filter through video content categories by length, date, resolution and…
Please visit Search Engine Land for the full article.
Dive deep! Attend a marketing workshop at SMX East in NYC. Register now!
Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Add an extra day of learning and sharpen your marketing skill set by attending one of six in-depth workshops offered on September 30. Choose from various SEO, AdW…
Live @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far
Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising among small and medium sized businesses. And …
Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome
Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner, which as of yesterday officially replaces the Keyword Tool. Looking at tweets over the past 7 days, “Keyword Tool” yields a sentiment score of…
Please visit Search Engine Land for the full article.
Google Expands Their Web Definitions
Google announced on Google+ that they have overhauled the web definitions interface and results adding a lot more meat and details to your definitions queries. The new options include an expandable box that contains additional synonyms, ways to use the…
Google Tests Search Results Overview Snippets Overlay
Google is testing a new search feature within the search results to show you a search result snippet overlay with additional details about that search result. The interesting fact is that this overlay doesn’t have text from the search result itself, the text may be sourced from Wikipedia or…
Please visit Search Engine Land for the full article.
Google News Showing Web Site Results For Some Navigational Queries
Google News is now showing the top web search result listing in the news results when the query has navigational intent. For example, if you search Google News for [ask.fm] at the top of the search results page, you will see a search snippet and link t…
Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool
Google announced they are migrating three existing AdWords tools directly into a new version of the Google Display Planner. Specifically, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are all going to be built into the Dis…
What B2B SEO Professionals Need To Know About Marketing Automation
A few weeks ago, Marketing Land covered the release of an update to the Digital Marketing Depot 2013 B2B Marketing Automation Tools Buyer’s Guide. The 61-page report covers “key trends impacting the marketing automation software market, as well as detailed information about the leading pure…
Please visit Search Engine Land for the full article.