Google adds holiday decorations for Christmas, Hanukkah, Kwanzaa & Festivus searches

Holiday-themed imagery has been added to search results, including a Festivus pole for those who prefer to air grievances this time of year.

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Google tests a “back to top” button in the mobile search interface

Check out this new Google user interface test where Google shows a button to jump the mobile searcher back to the top of the search results page.

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Report: Number of Google organic blue links results drops from 10 to 8.5

Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.

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Search takes to the cloud as users engage with new actions

Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.

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Google’s AMP Viewer: the Tinder UX for content?

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.

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Google’s mobile friendly label has now been removed from the search results

Google officially says goodbye to their mobile friendly label this morning. The mobile friendly label no longer shows up in the search results.

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Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.

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SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs

How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.

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