How Google’s latest design choice impacts consumers’ ability to search and discover

How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.

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Google continues testing new search results interfaces, including wider & card–styled results

Google is constantly testing new search results interfaces. Here are some screen shots of their latest tests.

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Trend observation: branded PPC ads getting more expensive

Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.

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How to adjust SEO strategy to Google’s new SERP ad layout

Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO.

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Google warns site owners their site is not mobile-friendly in mobile search results

A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners.

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First-page minimum bids continue to rise in wake of Google desktop SERP changes

Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.

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The real impact of Google’s new paid search ad layout on organic search

We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.

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Google’s right-side Adpocalypse: What really happened (DATA)

When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.

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