Google tests gray background on homepage, while Yahoo tests new top search bar
Both Google and Yahoo were caught testing new user interfaces around their search features. Here are screen shots of both of them.
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Google tests new look for “people also search for” feature
Google has been caught testing a new interface again in the mobile search results. This one is around the “people also search for” search feature.
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Google shows its support for Gay Pride Month with rainbow-art for LGBT search terms
Searches for terms like “gay pride month,” “gay rights” and “LGBT” will return results with a rainbow ribbon strung across the top of the page.
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How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.
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Google now displays image thumbnails next to search snippets for food-related queries
Now when you do food-related searches on Google, you may see image thumbnails right in the snippets.
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Google continues testing new search results interfaces, including wider & card–styled results
Google is constantly testing new search results interfaces. Here are some screen shots of their latest tests.
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Google widely testing the title links in black, instead of the traditional blue hyperlink color
Google testing going from blue hyperlinks to black hyperlinks, and searchers don’t seem to be happy with the change.
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Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
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Google brings back in-depth articles to search results after 17-day outage
Google seems to have fixed a bug with their search results interface, bringing back the “in-depth articles” section for some queries.
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Mashable reports Google is testing tending topics in auto-complete search results
A new Google experiment was captured by Mashable’s Samantha Murphy Kelly showing Google showing trending searches in their auto-complete.
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How to adjust SEO strategy to Google’s new SERP ad layout
Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO.
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Google displaying gas prices in the local 3-pack
Now you can get the prices for filling up your tank in the Google results when searching for gas.
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Google warns site owners their site is not mobile-friendly in mobile search results
A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners.
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Google+ Accounts No Longer Required For Leaving Local Reviews In Google
Google revamped the interface to add reviews on local results and dropped the Google+ account requirement.
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First-page minimum bids continue to rise in wake of Google desktop SERP changes
Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.
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Google adds share feature to Knowledge Graph panel
Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more.
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The real impact of Google’s new paid search ad layout on organic search
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
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Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
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Google Image Search launches colored filter buttons
After testing various combinations, Google has launched new filter buttons in the image search results.
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