How advertisers should repond to fewer ads showing on Google

Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.

The post How advertisers should repond to fewer ads showing on Google ap…

Google Posts are going to kill (at) local SEO

Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?

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Google’s Take On The Recent Changes To The Results Page

Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.

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Google’s New SERP Layout: The Biggest Winners & Losers

What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.

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Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box

Now, you can use the “Send to your phone” feature directly in the Google web search results, not just in the Google map search results.

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Google Testing Removing Line Separator Between Search Ads & Organic Search Results

Google is testing removing the divider between the ads and free listings in the search results. Will it lead to more searcher confusion?

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Google’s Mobile Knowledge Graph Cards Get Some Color

Google is adding a more colorful experience to their mobile knowledge graph cards. In some cases the results are gray but others have bright green or red.

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