Category: information architecture

b2b B2B brand B2B company offerings B2B Information Architecture B2B products B2B Search Marketing Column B2B services B2B website content B2B website optimization b2b websites business to business websites Channel: SEO IA information architecture Primary IA Search Engine Land Uncategorized value proposition

B2B Website Pitfalls: What Is It That You Do Again?

Andrea Harris

Have you ever visited a B2B website and come away unsure of what the company actually does? If so, you are in good company. Many B2B websites are verbose, yet vague and confusing. In many B2B organizations, websites are given low priority, especially i…

All Things SEO Channel: Retail Duplicate Content e-commerce seo e-commerce sites e-commerce tracking information architecture link structure Search Engine Land Search Marketing: Shopping Search Marketing SEO - Search Engine Optimization seo automation traditional seo Uncategorized URL structure

8 E-Commerce SEO Tips Gathered From A Decade Of Consulting

Trond Lyngbø

In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO…

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