The role of traditional public relations in SEO
Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area.
The post The role of traditional public relations in SEO a…
Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.
The post Capturing ‘made in the USA’ searches: Strategies for building awareness and sales…
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How To Use LinkedIn As A B2B Link Prospect Development Tool
It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content…
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Using Campaign Tracking To Measure Link Building Success
Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content…
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10 Pro Online Reputation Management Tips For Local Businesses
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that doesn’t have an occasional…
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Is Paid Social Media The New Paid SEO?
Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can lead to the type of links Google says are among the most valuable. Google spokespersons even endorse the principle behind this new paid form of SEO……
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5 Free Deep Reputation Management Checking Tools
Remember back in the day when search results were just ten blue text links on a page? Back then, the search results were so simple that reputation management was pretty straightforward. You could clearly see if those blue links connected to positive content — if so, your reputation was great….
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PRWeb Claims Percent Of Releases Put On Editorial Hold Doubled Since Updating Policies & Software
Last November, a fraudulent release claiming Google was acquiring Wifi provider ICOA was circulated by the popular release distribution service PRWeb, exposing a number of loopholes in their verification and editorial processes. Our own Danny Sullivan published a comprehensive story explaining how…
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