Category: Mobile & WIreless

A few years ago, Google made site speed a ranking factor and later it also introduced AMP as the way to make the web even faster.
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Google has been teasing a mobile index, separate from their desktop index, for some time now.
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Now that more than 50% of all searches happen on mobile devices, Google’s Gary Illyes says that it makes sense to have a separate, mobile-only index.
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This just popped up in my Twitter feed
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Just in case you were wondering if Google still values the mobile web – the answer is “yep!” Their mobile friendliness test was launched prior to Mobilegeddon and now it’s getting an upgrade!
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“We just got word that Google’s AMP (Accelerated Mobile Pages) project is live.

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In the past it hasn’t been clear what factors Google considers in their algorithm for mobile rankings.

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Google has said that the upcoming mobile update is an “on or off” thing, where you either do well or you don’t, with no grey areas.
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Google’s impending doom on us all for mobile unfriendly websites is not its only effor toward making the Internet one big mobile experience.
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Yesterday Google posted a blog post strongly encouraging webmasters to implement the “auto complete” markup on their forms to improve form conversions, especially on mobile devices.
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As quoted in this search engine land article :
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Google rarely announces their major algorithm updates ahead of time but just recently they have let it be known that starting April 21st, they will be “expanding our use of mobile-friendliness as a
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You might rank for your phrase but if you block Google’s crawlers, you might not get what you were hoping for in mobile search results, causing users to move on.

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Unless you have looked at your Mobile Usability tab in the Search Traffic section of Google Webmaster Tools, you may not have even noticed you have a Mobile Usability issue.
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Google launched a new tool for mobile testing, offering a pass/fail grade. If your site fails, it lists a handful of tips, but doesn’t get too granular.
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Yet another new ranking algorithm for your non mobile website has been officially released from Google. This one might start to sway your resistance to creating a mobile version.
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Target recently worked with company PointInside to update their mobile app to help in-store customers with their shopping.
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Google Webmaster Central blog just posted this new update today: http://googlewebmastercentral.blogspot.com/2014/10/tracking-mobile-usability-in-webmaster.html
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Google testing always keeps us on our toes. What is served up in a sidebar or in the rich snippets varies at an alarming rate and ultimately it is Google that decides what you are going to see.
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Here is another reason why websites should start looking into developing mobile friendly websites.
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