How to perform SEO A/B testing in Google Search Console
LinkGraph CTO, Manick Bhan, explains how to use SEO A/B testing to measure the impact of specific website optimizations on keyword rankings.
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Four expert digital marketing strategies to convert bottom-funnel prospects
The bottom of the funnel is all about the nudge, where creativity matters more than the intensity. CEO of Over The Top SEO helps you convert bottom-funnel prospects with these top strategies.
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Four ways to test your marketing ideas instead of trusting blogs
Don’t let someone else’s blog tell you what will work for your marketing. Test it yourself.
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How to navigate social media marketing trends
Despite shifting social media marketing trends, even smaller businesses can harness a successful digital strategy with some innovation and creativity.
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How A/B and multivariate testing can skyrocket your social media conversions
Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.
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Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new engines and ad formats.
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An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
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New Optimize & AdWords Integration Boosts Landing Page Testing
With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion.
In fact, Google recently updated the Optimize & AdWords integration to allow for more powerful testing.…
The post New Optimize & AdWords Integration Boosts Landing Page Testing appeared first on Seer Interactive.
How to test and perfect nearly everything in PPC
Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure …
Beyond A/B Testing: Strategic Conversion Optimization For B2B Websites
When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy. B2C and e-commerce sites are largely focus on improving their product pages to boost transactions. However, as I…
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Conversion Testing for Low-Traffic Websites
In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites are below 30 visitors a day. Unfortunately, this number tends to include friends and…
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