Is the Search Partners Network Hurting Your CTR?
The Google search partners network is made up of sites that partner with Google to show Google ads to their visitors. On search partner sites your search ads can appear on search results pages, on site directory pages or on other pages related to a users search.…
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Google SERP Curve Ball – Test?
Google’s latest curve ball in the SERPs with ‘Product Listing Ads‘ being tested!
So is what sort of impact this may have on the look of Serp’s and most importantly the impact to real world business, time will tell. My thoughts are, authentic retailers may well be a little bitter over this latest update pushing them towards Adwords spend and indeed Google Shopping vs focusing energy on organic efforts.
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Adwords – Enhanced Campaigns
Google released Enhanced campaigns way back in February (by the way, February is way back in internet years) as a way to: simplify AdWords, improve usability and add a few new features. Most importantly however, this introduction was primarily due to the quadrupling of mobile web traffic over the last couple of years in addition to the “blurring of lines” between: tablets, desktops and mobile devices.
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A (not so) subtle ad for ads on Google+
In January this year we spotted signs of first (though internal) advertising material on Google+. Today we saw a rather prominent call to action in Google’s new “Dashboard” feature on Google+.
The dashboard itself doesn’t really offer that much and it seems to replace the “Home” option for individual users.
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