Category: unstructured data

All Things SEO Column business data Channel: SEO content visibility data visibility entity extraction entity optimization Google google hummingbird Google: Knowledge Graph How To: SEO hummingbird indexing data indexing keywords knolwedge graph naural language understanding schema types Schema.org Search Engine Land Search Engines: Answer Search Engines semantic markup semantic seo structured data triplestores triplets Uncategorized understanding data unstructured data

Future SEO: Understanding Entity Search

Paul Bruemmer

Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an “answer engine” that uses relevant, machine-recognizable “entities” on Web pages to answer specific,…

Please visit Search Engine Land for the full article.

advertising insights Channel: Display contextual targeting CRM retargeting Search & Display Search Ads Search Ads: Behavioral Targeting Search Ads: Contextual Search Ads: General Search Engine Land search retargeting site retargeting Uncategorized unstructured data

Unstructured Data In Display: Cut Through The Fog To Provide Insight

Frost Prioleau

In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the…

Please visit Search Engine Land for the full article.